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Search: person:"Warshaw, Martin R."
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Marketing management
4
Marketingmanagement
4
Absatz
3
Absatzpolitik
3
Werbung
3
Absatzförderung
2
Advertising
2
Hand- und Lehrbücher, Nachschlagewerke
2
Marketing
2
Marktforschung
2
Preisgestaltung
2
Programming
2
Selling
2
Vereinigte Staaten
2
Verkauf
2
Werbungsbetrieb
2
Absatzorganisation
1
Absatzplanung
1
Grosshandelsbetrieb
1
Marktpsychologie
1
Produkteinführung
1
Produktgestaltung
1
Unternehmung gemeinnützige
1
Werbestrategie
1
Werbungsmittel
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Book / Working Paper
13
Article
6
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Einführung
1
Lehrbuch
1
Textbook
1
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Undetermined
14
English
5
Author
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Warshaw, Martin R.
19
Engel, James F.
8
Kinnear, Thomas C.
3
Wales, Hugh G.
3
Rewoldt, Stewart Henry
2
Scott, James D.
2
Brown, Douglas B.
1
Rewoldt, Stewart H.
1
Scott, James Dacon
1
Taylor, James R.
1
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American Marketing Association
1
New products marketing conference <7, 1967, Detroit, Mich.>
1
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Michigan Business Papers
2
The Irwin series in marketing
2
Annual Conference on Marketing Management
1
Annual Conference on marketing management
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing management and the decision sciences: theory and applications
1
Michigan Business Studies, Bureau of Business Research, School of Business Administration, the University of Michigan
1
Michigan business papers : a publication of the Bureau of Business Research, Graduate School of Business Administration
1
Operations research : an introduction to modern applications
1
The marketing channel : a conceptual viewpoint
1
University of Michigan business review
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
5
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1
Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1991
-
7. ed.
Persistent link: https://www.econbiz.de/10004111092
Saved in:
2
Promotional strategy : managing the marketing communications process
Engel, James F.
-
1991
-
7. ed
Persistent link: https://www.econbiz.de/10013481902
Saved in:
3
Introduction to marketing management : text and cases
Scott, James D.
-
1985
-
5. ed.
Persistent link: https://www.econbiz.de/10013481534
Saved in:
4
Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1983
-
5. ed
Persistent link: https://www.econbiz.de/10000061671
Saved in:
5
Allocating advertising dollars by linear programing
Engel, James F.
;
Warshaw, Martin R.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 456-468)
.
1971
Persistent link: https://www.econbiz.de/10002119651
Saved in:
6
Promotional strategy
Engel, James F.
;
Wales, Hugh G.
;
Warshaw, Martin R.
-
1967
Persistent link: https://www.econbiz.de/10003213922
Saved in:
7
Introduction to marketing management : text and cases
Rewoldt, Stewart H.
;
Scott, James D.
;
Warshaw, Martin R.
-
1969
Persistent link: https://www.econbiz.de/10003152472
Saved in:
8
Effective selling through wholesalers
Warshaw, Martin R.
-
1961
Persistent link: https://www.econbiz.de/10003102051
Saved in:
9
Pricing to gain wholesalers' selling support
Warshaw, Martin R.
- In:
Journal of marketing
26
(
1962
)
3
,
pp. 50-54
Persistent link: https://www.econbiz.de/10003102053
Saved in:
10
Reappraising public utility marketing
Warshaw, Martin R.
- In:
University of Michigan business review
28
(
1976
)
3
,
pp. 18-22
Persistent link: https://www.econbiz.de/10003102070
Saved in:
1
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