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Search: person:"Wind, Yoram Jerry"
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Marketing management
10
Marketingmanagement
10
Marktforschung
10
Marketing
8
Marketing theory
8
International marketing
7
Internationales Marketing
7
Marketingtheorie
7
Theorie
7
Theory
7
Consumer behaviour
6
Konsumentenverhalten
6
Market research
6
Market segmentation
6
Marktsegmentierung
6
Werbung
6
Advertising
5
Business network
4
Innovation
4
Scientific method
4
Unternehmensnetzwerk
4
Wissenschaftliche Methode
4
Innovation management
3
Innovationsmanagement
3
Organizational behaviour
3
Product management
3
Produktmanagement
3
Verbraucher
3
Verhalten in Organisationen
3
Beziehungsmarketing
2
Conjoint analysis
2
Conjoint-Analyse
2
Customer integration
2
Electronic Commerce
2
Empirical method
2
Empirische Methode
2
Fertigungsprogramm
2
Globalisierung
2
Globalization
2
Inter-firm cooperation
2
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4
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Article
31
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30
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Aufsatz im Buch
13
Book section
13
Collection of articles of several authors
12
Sammelwerk
12
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10
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10
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10
Reprint
4
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3
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viewpoint
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Language
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English
59
Undetermined
2
Author
All
Wind, Yoram
47
Sheth, Jagdish N.
10
Green, Paul E.
9
Wind, Yoram (Jerry)
7
Wind, Yoram Jerry
7
Mahajan, Vijay
6
Douglas, Susan P.
4
Krieger, Abba M.
4
DeSarbo, Wayne S.
3
Rao, Vithala R.
3
Sharp, Byron
3
Thomas, Robert J.
3
Fung, Victor
2
Fung, William K.
2
Jain, Arun K.
2
Kleindorfer, Paul R.
2
Reibstein, David J.
2
Arabie, Phipps
1
Beck, Megan
1
Bell, David R.
1
Carmone, Frank J.
1
Colombo, Richard
1
Daviet, Remi
1
Day, George S.
1
Findiesen Hays, Catharine
1
Frank, Ronald E.
1
Fung, Victor K.
1
Fung, William
1
Greenberg, Marshall G.
1
Grewal, Rajdeep
1
Gunther, Robert E.
1
Hays, Catharine Findiesen
1
Johnston, Wesley J.
1
Kahn, Barbara E.
1
Kotler, Philip
1
Libert, Barry
1
Massy, William F.
1
Moskowitz, Howard R.
1
Nave, Gideon
1
Nelson-Field, Karen
1
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Institution
All
American Marketing Association
1
Published in...
All
Legends in marketing
11
Journal of advertising research
4
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
4
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
California management review
1
Continuing to broaden the marketing concept : making the world a better place
1
Does marketing need reform? : fresh perspectives on the future
1
Editor's series in marketing
1
Effects of globalization on the firm
1
Evolution of innovation management : trends in an international context
1
Financial times handbook of management
1
Innovation diffusion models of new product acceptance
1
International marketing ; Vol. 1
1
International marketing ; Vol. IV
1
International series in quantitative marketing : ISQM
1
Journal of Business & Industrial Marketing
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Marketing research : a magazine of management and applications
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
Review of marketing research
1
Technological forecasting & social change : an international journal
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The digital breakthrough
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of business & industrial marketing
1
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Source
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ECONIS (ZBW)
57
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
Showing
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61
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51
The myth of globalization
Douglas, Susan P.
- In:
The Columbia journal of world business : publ. …
22
(
1987
)
4
,
pp. 19-29
Persistent link: https://www.econbiz.de/10001054686
Saved in:
52
Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay
- In:
Innovation diffusion models of new product acceptance
,
(pp. 3-25)
.
1986
Persistent link: https://www.econbiz.de/10001308546
Saved in:
53
Business synergy and profitability
Mahajan, Vijay
;
Wind, Yoram
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10000691321
Saved in:
54
Assessing the impact of patent infringement on new product sales
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
28
(
1985
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
Saved in:
55
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram J.
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
56
New-product forecasting : models and applications
Wind, Yoram
(
ed.
);
Mahajan, Vijay
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10013502063
Saved in:
57
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
Saved in:
58
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
59
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
Saved in:
60
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
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