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Search: person:"Wojdynski, Bartosz W."
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Advertising effects
7
Consumer behaviour
7
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7
Werbewirkung
7
Internet marketing
4
Online-Marketing
4
Advertising
3
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3
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2
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2
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2
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2
United States
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Wahrnehmung
2
covert advertising
2
persuasion knowledge
2
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1
Brand disclosure timing
1
Brand image
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Brand management
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Branded entertainment video
1
Computerspiel
1
Content sharing
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Electronic Banking
1
Electronic banking
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Experiment
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Finanzdienstleistung
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English
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Wojdynski, Bartosz W.
9
Evans, Nathaniel J.
5
Bang, Hye Jin
2
Choi, Dongwon
2
Binford, Matthew T.
1
Chatterjee, Swarn
1
Herndon, Keith L.
1
Hoy, Mariea Grubbs
1
Keib, Kate M.
1
Lee, Yen-I
1
Lee, Yen-I.
1
Qi, Jia
1
Ramachandran, Charan
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Sun, Shuoya
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International journal of advertising : the review of marketing communications
5
International journal of bank marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
9
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1
Using an extended post-acceptance framework to examine consumer adoption of fintech
Qi, Jia
;
Chatterjee, Swarn
;
Worthy, Sheri
;
Herndon, Keith L.
- In:
International journal of bank marketing
42
(
2024
)
3
,
pp. 642-688
Persistent link: https://www.econbiz.de/10014525440
Saved in:
2
How multitasking during video content decreases ad effectiveness : the roles of task relevance, video involvement, and visual attention
Sun, Shuoya
;
Wojdynski, Bartosz W.
;
Binford, Matthew T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10012801957
Saved in:
3
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
4
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
5
Native and covert advertising formats
Evans, Nathaniel J.
(
ed.
);
Wojdynski, Bartosz W.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012200500
Saved in:
6
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
7
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
8
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
9
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
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