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Search: subject:"Advertising Effectiveness"
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Subject
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Werbewirkung
154
Advertising effects
151
Advertising
139
Werbung
139
advertising effectiveness
108
Consumer behaviour
99
Konsumentenverhalten
99
Internet marketing
82
Online-Marketing
82
Advertising effectiveness
63
Marketing management
16
Marketingmanagement
16
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Social Web
14
Social web
14
Psychology of advertising
13
Werbepsychologie
13
Fernsehwerbung
11
Television advertising
11
Emotion
10
Experiment
10
Advertising Effectiveness
9
Target group
9
Zielgruppe
9
Gender
8
Geschlecht
8
Brand
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenartikel
7
Perception
7
Search engine
7
Suchmaschine
7
Wahrnehmung
7
Children
6
Destination management
6
Destinationsmanagement
6
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Online availability
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Undetermined
116
Free
43
Type of publication
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Article
177
Book / Working Paper
27
Other
1
Type of publication (narrower categories)
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Article in journal
147
Aufsatz in Zeitschrift
147
Graue Literatur
9
Non-commercial literature
9
Article
7
Working Paper
5
Arbeitspapier
4
Aufsatz im Buch
4
Book section
4
Hochschulschrift
4
Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Thesis
1
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Language
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English
170
Undetermined
30
German
4
Spanish
1
Author
All
Hutter, Katharina
5
Ali, Mazhar
4
Johnson, Garrett A.
4
Lewis, Randall A.
4
Martín-Santana, Josefa D.
4
Reinares-Lara, Eva
4
Choe, Yeongbae
3
Clement, Michel
3
Fesenmaier, Daniel R.
3
Franses, Philip Hans
3
Guitart, Ivan A.
3
Kim, Dong Hoo
3
Romaniuk, Jenni
3
Stienmetz, Jason L.
3
Vermeir, Iris
3
Wu, Linwan
3
Abou Nabout, Nadia
2
Anjum, Munazzah Mehak
2
Basit, Abdul
2
Becker, Maren
2
Bijmolt, Tammo H. A.
2
Danaher, Peter J.
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Franses, Ph.H.B.F.
2
Grigaliunaite, Viktorija
2
Henningsen, Sina
2
Hernik, Joanna
2
Hervet, Guillaume
2
Heuke, Rebecca
2
Khabyuk, Olexiy
2
Khan, Mumtaz Muhammad
2
Kim, Kacy K.
2
Kiygi Calli, Kiygi Calli, M.
2
Kiygi Calli, M.
2
Lascu, Dana-Nicoleta
2
Latif, Muhammad Ijaz
2
Mai, Robert
2
Martín-Consuegra Navarro, D.
2
McNaught, Angela
2
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Institution
All
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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Published in...
All
Journal of marketing communications
13
International journal of advertising : the review of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of marketing research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International journal of internet marketing and advertising : IJIMA
3
BuR - Business Research
2
Cuadernos de Gestión
2
ERIM Report Series Research in Management
2
EconStor Preprints
2
Economics Papers from University Paris Dauphine
2
Equilibrium
2
International journal of electronic commerce : IJEC
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of Consumer Policy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
MPRA Paper
2
Marketing intelligence & planning
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology & marketing
2
Quantitative Marketing and Economics
2
Quantitative marketing and economics : QME
2
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
Annals of marketing-mba
1
BRQ Business Research Quarterly
1
Business research quarterly : BRQ
1
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Source
All
ECONIS (ZBW)
164
RePEc
31
EconStor
8
BASE
2
Showing
91
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100
of
205
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91
Positive effects of disruptive advertising on consumer preferences
Bell, Raoul
;
Buchner, Axel
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
Saved in:
92
Endorser ethnicity impact on
advertising
effectiveness
: effects of the majority vs. minority status of the target audience
Sobh, Rana
;
Soltan, Khaled
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
Saved in:
93
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
94
Investor sentiment and advertising expenditure
Mian, G. Mujtaba
;
Sharma, Piyush
;
Gul, Ferdinand A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 611-627
Persistent link: https://www.econbiz.de/10011956600
Saved in:
95
Ethnic media
advertising
effectiveness
, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
96
A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Li, Shanshi
;
Walters, Gabby
;
Packer, Jan
;
Scott, Noel
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
8
,
pp. 1078-1092
Persistent link: https://www.econbiz.de/10011938070
Saved in:
97
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
98
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
99
The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
Saved in:
100
Elasticities and dynamics of on-line price promotions and advertising
Bratina, Danjel
- In:
Economic research
31
(
2018
)
1,2
,
pp. 1228-1239
Persistent link: https://www.econbiz.de/10012391416
Saved in:
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