Hattori, Keisuke; Higashida, Keisaku - School of Economics, Kwansei Gakuin University - 2012
competition. We investigate the question of who benefits or loses from the misinformation created by advertising competition and … advertising does not expand the overall demand for the brands. We also show that, although endogenous advertising competition may …We develop a Hotelling model of horizontally and vertically differentiated brands with misleading advertising …