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Search: subject:"Advertising creativity"
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Advertising
10
Creativity
10
Kreativität
10
Werbung
10
Advertising effects
8
Werbewirkung
8
advertising creativity
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising creativity
5
Advertising industry
4
Werbewirtschaft
4
Brand
2
Brand image
2
Brand management
2
Internet marketing
2
Markenartikel
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Ad wear-in and wear-out
1
Advertising Creativity
1
Advertising Strategy
1
Advertising repetition
1
Agency creativity
1
Arbeitsgruppe
1
Artists
1
Attitudes
1
Behavioral intentions
1
China
1
Cognition
1
Computerspiel
1
Confidence
1
Coronavirus
1
Creative industries
1
Creativity in Marketing
1
Cultural identity
1
Digital media
1
Digitale Medien
1
Diversity Management
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English
10
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3
Author
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Chen, Jiemiao
2
Smith, Robert E.
2
Yang, Xiaojing
2
Al-Shuaili, Ahmed Hamed
1
Ashley, Christy
1
Bansal, Nitin
1
Bhadury, Roop
1
Bilby, Julie
1
Bloxsome, Ellen
1
Brennan, Linda
1
Brown, Mark
1
Darley, William K.
1
Gautam, Amit
1
Goldenberg, Jacob
1
Jiang, Hui
1
Kilgour, Mark
1
Koslow, Scott
1
Li, Gang
1
Lim, Jeen-su
1
Liu, Yifei
1
Lu, Zhibin
1
Lynch, Jacqueline
1
Mazursky, David
1
Mercanti-Guérin, Maria
1
Messinger, Paul R.
1
Reid, Mike
1
Singh, Pravin Chandra
1
Solomon, Sorin
1
Tuten, Tracy L.
1
Wisker, Zazli Lily
1
Yang, Shuiqing
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Université Paris-Dauphine (Paris IX)
1
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Journal of marketing communications
2
Marketing Science
2
Australasian marketing journal
1
Economics Papers from University Paris Dauphine
1
IIMS journal of management science
1
International journal of market research
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui
;
Messinger, Paul R.
;
Liu, Yifei
;
Lu, Zhibin
; …
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10014584202
Saved in:
2
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal,
advertising
creativity
and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
3
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
Advertising
creativity
and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
5
The priming effect of competitor product information on
advertising
creativity
Brown, Mark
;
Bhadury, Roop
;
Bansal, Nitin
;
Bloxsome, Ellen
- In:
International journal of market research
62
(
2020
)
5
,
pp. 633-648
Persistent link: https://www.econbiz.de/10012308979
Saved in:
6
Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
;
Chen, Jiemiao
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10012429483
Saved in:
7
Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
Saved in:
8
Role of divergence and relevance in
advertising
creativity
Singh, Pravin Chandra
;
Gautam, Amit
- In:
IIMS journal of management science
10
(
2019
)
3
,
pp. 149-159
Persistent link: https://www.econbiz.de/10012488725
Saved in:
9
The effects of creativity on advertising wear-in and wear-out
Chen, Jiemiao
;
Yang, Xiaojing
;
Smith, Robert E.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
Saved in:
10
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
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