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Search: subject:"Behavioral advertising"
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Internet marketing
12
Online-Marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Advertising
9
Werbung
9
Data protection
8
Datenschutz
8
Advertising effects
7
Werbewirkung
7
Behavioral advertising
5
Social Web
5
Social web
5
online behavioral advertising
4
Big data
3
Data mining
3
Online behavioral advertising
3
Online retailing
3
Online-Handel
3
Personalisierung
3
Personalization
3
Target group
3
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3
Annual data privacy report
2
Business analytics
2
Chief privacy officer
2
Corporate citizenship
2
Corporate reputation
2
Data Mining
2
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2
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2
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Datensicherheit
2
Ethics
2
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Recommender systems
2
Targeted advertising
2
targeted advertising
2
Ad Choices icon
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9
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13
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Acquisti, Alessandro
2
An, Soontae
1
Buell Hirsch, Peter
1
Chirat, Alexandre
1
Foerderer, Jens
1
Ghanbarpour, Tohid
1
Gustafsson, Anders
1
Haley, Eric John
1
Ham, Chang-Dae
1
Hirsch, Peter B.
1
Jin, Hyun Seung
1
Kang, Hannah
1
Kircher, Tobias
1
Li, Herman
1
Maduku, Daniel K.
1
Mpinganjira, Mercy
1
Nill, Alexander F.
1
Pittman, Matthew
1
Sahabeh, Easa
1
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Review of industrial organization : RIO
2
Document de travail
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of Business Strategy
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
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Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
1
Review of Industrial Organization
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ECONIS (ZBW)
12
RePEc
1
Other ZBW resources
1
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Consumer response to online
behavioral
advertising
in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
3
Consumer sovereignty in the digital society
Chirat, Alexandre
-
2022
-
Version du 25 novembre 2022
Persistent link: https://www.econbiz.de/10013466122
Saved in:
4
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
5
Online
behavioral
advertising
: an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
6
Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
7
Ethics of mobile
behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
8
Sharing audience data : strategic participation in
behavioral
advertising
networks
Schmeiser, Steven
- In:
Review of industrial organization : RIO
52
(
2018
)
3
,
pp. 429-450
Persistent link: https://www.econbiz.de/10012007971
Saved in:
9
Self-regulation for online
behavioral
advertising
(OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
10
Exploring how consumers cope with online
behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
1
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