Search Results - subject:"Behavioural loyalty"

Modelling customer advocacy : a PLS path modeling approach

Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398

Persistent link: https://www.econbiz.de/10011479430

Retail shopping behaviour : understanding the role of regulatory focus theory

Das, Gopal - In: The international review of retail, distribution and … 25 (2015) 4, pp. 431-445

Persistent link: https://www.econbiz.de/10011407091

Understanding cultural activity involvement of loyalty segments in the performing arts

Rooij, Pieter de - In: International Journal of Culture, Tourism and … 9 (2015) 2, pp. 103-116

relationship between cultural activity involvement and behavioural loyalty. Design/methodology/approach – Semi-structured in … contribution. Three customer segments are taken into consideration according behavioural loyalty levels: incidental spectators … a further understanding of the relationship between cultural activity involvement and behavioural loyalty. …

Persistent link: https://www.econbiz.de/10014768562

A patron, a referral and why in Macau casinos : the case of mainland Chinese gamblers

Zeng, Zhong Lu; Prentice, Catherine - In: International journal of hospitality management 36 (2014), pp. 167-175

Persistent link: https://www.econbiz.de/10010239298

The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty : the mediating role of trust and cognitive dissonance

Sharifi, Seyed Shahin; Esfidani, Mohammad Rahim - In: International journal of retail & distribution management 42 (2014) 6, pp. 553-575

Persistent link: https://www.econbiz.de/10010386524

Achieving customer loyalty through service excellence in internet industry

Thaichon, Paramaporn; Lobo, Antonio; Mitsis, Ann - In: International journal of quality and service sciences 6 (2014) 4, pp. 274-289

Persistent link: https://www.econbiz.de/10010469099

Effects of quality and corporate social responsibility on loyalty

Chomvilailuk, Rojanasak; Butcher, Ken - In: The service industries journal 34 (2014) 11/12, pp. 938-954

Persistent link: https://www.econbiz.de/10010394586

Achieving customer loyalty through service excellence in internet industry

Thaichon, Paramaporn; Lobo, Antonio; Mitsis, Ann - In: International Journal of Quality and Service Sciences 6 (2014) 4, pp. 274-289

Purpose – This paper aims to investigate the antecedents to attitudinal and behavioural loyalty of customers of …, commitment, value and resultants – attitudinal loyalty and behavioural loyalty. Originality/value – The study proposes that by …

Persistent link: https://www.econbiz.de/10014802609

The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty

Shahin Sharifi, Seyed; Rahim Esfidani, Mohammad - In: International Journal of Retail & Distribution Management 42 (2014) 6, pp. 553-575

Purpose – The purpose of this paper is to study how relationship marketing can reduce cognitive dissonance in post-purchase stage and, thereby, increase customer satisfaction and encourage loyalty under mediating roles of trust and cognitive dissonance. Design/methodology/approach – Based on...

Persistent link: https://www.econbiz.de/10014804436

Attitudinal loyalty, behavioural loyalty and social media : an introspection

Hawkins, Kerrie; Vel, Prakash - In: The marketing review 13 (2013) 2, pp. 125-141

Persistent link: https://www.econbiz.de/10010200657