Singh, Pahul Preet; Anik, Fahim Islam; Senapati, Rahul; … - In: Data science and management : DSM 7 (2024) 1, pp. 7-16
Customer attrition in the banking industry occurs when consumers quit using the goods and services offered by the bank for some time and, after that, end their connection with the bank. Therefore, customer retention is essential in today's extremely competitive banking market. Additionally,...