Search Results - subject:"Brand Affect"

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Anantharaman, Rajesh; Prashar, Sanjeev; Tata, Sai Vijay - In: Benchmarking : an international journal 30 (2023) 2, pp. 361-381

Persistent link: https://www.econbiz.de/10014231853

Ensuring brand loyalty for firms practising sustainable marketing : a roadmap

Khandai, Sujata; Mathew, Jones; Yadav, Renu; Kataria, Sonia - In: Society and business review 18 (2023) 2, pp. 219-243

Persistent link: https://www.econbiz.de/10014334061

Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects

Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014304110

Social media marketing activities and brand loyalty in telecommunication industry : the mediating role of brand affect.

Sharawneh, Tamer - In: Journal of innovations in digital marketing 1 (2020) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10014382966

How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?

Xue, Rui; Qian, Gongming; Qian, Zhengming; Li, Lee - In: International marketing review 39 (2022) 1, pp. 120-141

Persistent link: https://www.econbiz.de/10013169643

Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions

Lee, Seung Hyun; Deale, Cynthia S.; Lee, Jaeyong - In: Journal of revenue and pricing management 21 (2022) 6, pp. 657-667

Persistent link: https://www.econbiz.de/10013463859

Strategic brand management in emerging markets : consumer perceptions of brand extensions

Ozretić Došen, Đurđana; Brlic, Marta; Komarac, Tanja - In: Organizations and markets in emerging economies 9 (2018) 1, pp. 135-153

’ mind. As such, results corroborate previous findings, showing how it is necessary to know the existing level of brand … affect, brand loyalty, and brand trust since they have different impacts on consumers’ perceptions of the brand extension …

Persistent link: https://www.econbiz.de/10012193840

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

An integrative approach to the nexus of brand loyalty and corporate social responsibility

Kataria, Sonia; Saini, Vinod Kumar; Sharma, Ajay Kumar; … - In: International review on public and non-profit marketing 18 (2021) 3, pp. 361-385

Persistent link: https://www.econbiz.de/10012617326

Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market

Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446

Persistent link: https://www.econbiz.de/10012483371