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Search: subject:"Brand Citizenship Behavior"
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Brand management
17
Markenführung
17
Arbeitsverhalten
16
Work behaviour
16
Brand image
13
Markenimage
13
Brand citizenship behavior
11
Consumer behaviour
11
Konsumentenverhalten
11
Brand
8
Markenartikel
8
brand citizenship behavior
6
Beziehungsmarketing
5
Relationship marketing
5
Brand Citizenship Behavior
4
Brand commitment
4
Employee retention
4
Hotel industry
4
Hotellerie
4
Mitarbeiterbindung
4
Brand Commitment
3
Human Resource Management
3
Internal branding
3
Personalmanagement
3
Arbeitskräfte
2
Brand Knowledge
2
Department commitment
2
Employee behavior
2
Führungsstil
2
HR marketing
2
Identity oriented brand leadership
2
Insurance Industry
2
Internal Branding
2
International marketing
2
Internationales Marketing
2
Interne Markenführung
2
Leadership style
2
Personalmarketing
2
Tourism employees
2
Tourismusberufe
2
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Online availability
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Undetermined
13
Free
3
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Article
20
Book / Working Paper
2
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Article in journal
18
Aufsatz in Zeitschrift
18
Article
1
Working Paper
1
research-article
1
Language
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English
20
German
1
Undetermined
1
Author
All
Azazz, Alaa M. S.
2
Elshaer, Ibrahim A.
2
Ewing, Michael
2
Fayyad, Sameh
2
Hoppe, Daniel
2
Hung Trong Hoang
2
Kooli, Chokri
2
Matanda, Margaret J.
2
Nyadzayo, Munyaradzi W.
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Norzieiriani bt.
1
Azimi, Mohammad
1
Baker, Thomas L.
1
Bendixen, Michael
1
Bowden, Jana
1
Chiang, Hsu-Hsin
1
Duh, Helen Inseng
1
Eshaghi, Mohammad Sadegh
1
Fisher, James
1
Han, Tzu-Shian
1
Huan, Tzung-cheng
1
Kalka, Regina
1
Kalka, Regine
1
Kaur, Guneet
1
Kaur, Prabhjot
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
King, Ceridwyn
1
Lee, Hyemi
1
Lee, Sang Bong
1
Lee, Seonjeong
1
Liu, Shih Hao
1
Maertz, Carl P.
1
McConville, David
1
Meyer, Tracy
1
Mullins, Ryan
1
Murillo, Enrique
1
Nga Thi Thuy Ho
1
Nguyen, Ninh
1
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Institution
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Duesseldorf University of Applied Sciences
1
Published in...
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International journal of hospitality management
2
Journal of hospitality marketing & management
2
The journal of product & brand management
2
Administrative Sciences
1
Administrative Sciences : open access journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Duesseldorf Working Papers in Applied Management and Economics
1
Düsseldorf Working Papers in Applied Management and Economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of African business
1
Journal of Product & Brand Management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Review of economics and development studies
1
South Asian journal of management : SAJM
1
The journal of asset management
1
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ECONIS (ZBW)
18
EconStor
2
RePEc
1
Other ZBW resources
1
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22
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date (oldest first)
1
Green human resource management and
brand
citizenship
behavior
in the hotel industry: Mediation of organizational pride and individual green values as a moderator
Elshaer, Ibrahim A.
;
Azazz, Alaa M. S.
;
Kooli, Chokri
; …
- In:
Administrative Sciences
13
(
2023
)
4
,
pp. 1-16
employees. This research paper explores the relationship between GHRM practices,
brand
citizenship
behavior
(BCBs …
Persistent link: https://www.econbiz.de/10014333253
Saved in:
2
Green human resource management and
brand
citizenship
behavior
in the hotel industry : mediation of organizational pride and individual green values as a moderator
Elshaer, Ibrahim A.
;
Azazz, Alaa M. S.
;
Kooli, Chokri
; …
- In:
Administrative Sciences : open access journal
13
(
2023
)
4
,
pp. 1-16
employees. This research paper explores the relationship between GHRM practices,
brand
citizenship
behavior
(BCBs …
Persistent link: https://www.econbiz.de/10014285416
Saved in:
3
Internal branding of a university business through building and gaining from employee-based brand equity
Duh, Helen Inseng
;
Wara, Helen Uzezi
- In:
Journal of African business
25
(
2024
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10015049505
Saved in:
4
A mechanism for employees'
brand
citizenship
behavior
(BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
5
Internal brand management, brand understanding, employee brand commitment, and
brand
citizenship
behavior
: a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
6
The influence of leadership commitment to service quality on hotel employees'
brand
citizenship
behavior
: a mediation and moderation analysis
Hung Trong Hoang
;
Nga Thi Thuy Ho
;
Nguyen, Ninh
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 369-395
Persistent link: https://www.econbiz.de/10013177434
Saved in:
7
How does service climate influence hotel employees'
brand
citizenship
behavior
? : a social exchange and social identity perspective
Hung Trong Hoang
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10012698521
Saved in:
8
Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz
;
Azimi, Mohammad
- In:
Journal of business economics : JBE
92
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
Saved in:
9
Internal branding and intention to stay : an empirical study of Indian business process outsourcing sector
Kaur, Prabhjot
;
Kaur, Guneet
- In:
South Asian journal of management : SAJM
28
(
2021
)
2
,
pp. 30-55
Persistent link: https://www.econbiz.de/10012628020
Saved in:
10
A multilevel study of brand-specific transformational leadership : employee and customer effects
Chiang, Hsu-Hsin
;
Han, Tzu-Shian
;
McConville, David
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10012298798
Saved in:
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