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Search: subject:"Brand Knowledge"
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Brand management
46
Markenführung
46
Brand image
41
Markenimage
41
Consumer behaviour
36
Konsumentenverhalten
36
Brand knowledge
30
Brand
29
Markenartikel
29
brand knowledge
18
Beziehungsmarketing
14
Relationship marketing
14
Social Web
10
Social web
10
Advertising effects
7
Brand Knowledge
7
Werbewirkung
7
Advertising
6
Internet marketing
6
Online-Marketing
6
Werbung
6
Viral marketing
5
Virales Marketing
5
Arbeitsverhalten
4
Brand awareness
4
Brand meaning
4
Branding
4
Environmental consciousness
4
Green marketing
4
Sustainable product
4
Umweltbewusstsein
4
Work behaviour
4
brand equity
4
brand image
4
green brand knowledge
4
Öko-Marketing
4
Öko-Produkt
4
Brand attitude
3
Brand familiarity
3
Customer value
3
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Online availability
All
Undetermined
45
Free
11
Type of publication
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Article
64
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
49
Aufsatz in Zeitschrift
49
research-article
8
Congress Report
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
conceptual-paper
1
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Language
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English
62
Undetermined
5
German
1
Author
All
Barreda, Albert
3
Bilgihan, Anil
3
Nusair, Khaldoon
3
Okumus, Fevzi
3
Srinivasan, Thushara
3
Arasu Balasubramaniam, Senthil
2
Bahreinizad, Manizheh
2
Bengtsson, Anders
2
Cegarra Navarro, Juan Gabriel
2
Curran, Catharine
2
Esmaeilpour, Majid
2
Gupta, Suraksha
2
Loureiro, Sandra Maria Correia
2
Moradi, Kianoosh
2
Natarajan, Thamaraiselvan
2
Papasolomou, Ioanna
2
Periaiya, Sridevi
2
Pires, Ana Regina
2
Sanchez-Casado, Noelia
2
Sharma, Abhinav
2
Shuv-Ami, Avichai
2
Tomaseti-Solano, Eva
2
Vrontis, Demetris
2
Wensley, Anthony
2
Yang, Minli
2
Adnan, Adil
1
Aitken, Robert
1
Alam, Waqar
1
Arnold, Todd J.
1
Avery, Jill
1
Bag, Sudin
1
Baker, Thomas L.
1
Balasubramaniam, Senthil Arasu
1
Ballantine, Paul
1
Barreda, Albert A.
1
Beckmann, Suzanne C.
1
Bielesch-Zwiener, Bettina
1
Blazquez Cano, Marta
1
Chen, Anran
1
Chen, Chin-Tsu
1
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Institution
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Duesseldorf University of Applied Sciences
1
Published in...
All
Journal of business research : JBR
4
Tourism management : research, policies, practice
3
International journal of hospitality management
2
The journal of product & brand management
2
Australasian marketing journal
1
Benchmarking : an international journal ; BIJ
1
Benchmarking: An International Journal
1
Business strategy and the environment
1
Duesseldorf Working Papers in Applied Management and Economics
1
Düsseldorf Working Papers in Applied Management and Economics
1
Electronic commerce research
1
European Journal of Marketing
1
Global business & economics review
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Business Performance Management
1
International Journal of Online Marketing (IJOM)
1
International Journal of Sports Marketing and Sponsorship
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of technology, policy and management : IJTPM
1
Journal of African business
1
Journal of Business Research
1
Journal of Knowledge Management
1
Journal of Place Management and Development
1
Journal of World Business
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of vacation marketing : an international journal
1
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Source
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ECONIS (ZBW)
50
Other ZBW resources
10
RePEc
5
BASE
2
EconStor
1
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
Constituents affecting brand loyalty of sustainable beauty and personal care products
Seal, Deboshree Barman
;
Bag, Sudin
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 66-77
Persistent link: https://www.econbiz.de/10013490898
Saved in:
3
The impact of brand memory of hot mass consumption products on consumer continuous purchase intention
Chen, Xi
;
Liu, Zihua
-
2022
Persistent link: https://www.econbiz.de/10013407162
Saved in:
4
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
5
Designing brand cocreation activities to increase digital consumer engagement
Dretsch, Heather Johnson
;
Kirmani, Amna
;
Lundberg, Josh
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014583179
Saved in:
6
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
7
Internal branding of a university business through building and gaining from employee-based brand equity
Duh, Helen Inseng
;
Wara, Helen Uzezi
- In:
Journal of African business
25
(
2024
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10015049505
Saved in:
8
Exploring green brand equity for millennials : an SEM-ANN analysis of green
brand
knowledge
, environmental attitude, and green brand image
Tiwari, Pankaj
;
Pal, Shaunak
- In:
International journal of technology, policy and …
24
(
2024
)
1
,
pp. 93-122
Persistent link: https://www.econbiz.de/10015061803
Saved in:
9
The role of branding in the choice of a university of technology : a study among first years students in Kwazulu-Natal
Matli, Cleopatra Moipone
;
Tlapana, Tshepo
; …
-
2021
Persistent link: https://www.econbiz.de/10012659400
Saved in:
10
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
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