Madichie, Nnamdi O - In: Marketing Intelligence & Planning 34 (2016) 2, pp. 256-280
the national team composition. As a consequence, brand ambassadors are proposed as one of the key conduits for re … also one of the few papers that have called on the need for brand ambassadors as a means of bridging the gap in this area. … the case of Nigeria demonstrates, Stephen Keshi, the national coach, symbolises missed opportunities – i.e. brand …