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Search: subject:"Brand identity"
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Subject
All
Brand identity
225
Brand management
180
Brand image
170
Markenführung
161
Markenimage
141
Consumer behaviour
123
Konsumentenverhalten
103
Brand
62
brand identity
57
Markenartikel
55
Relationship marketing
41
Beziehungsmarketing
38
Brands
35
Brand loyalty
30
Personality psychology
29
Persönlichkeitspsychologie
29
Corporate culture
25
Unternehmenskultur
25
Marketing management
23
Marketingmanagement
23
Corporate reputation
22
Firmenimage
22
Internet marketing
22
Online-Marketing
22
Social Web
22
Social web
22
Brand architecture
18
Markenarchitektur
17
Branding
16
Customer integration
15
Kundenintegration
15
Brand Identity
13
Brand equity
13
Co-creation
13
brand image
13
Advertising
12
Corporate branding
12
Brand awareness
10
Brand extensions
9
China
9
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Online availability
All
Undetermined
285
Free
46
Type of publication
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Article
348
Book / Working Paper
18
Type of publication (narrower categories)
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Article in journal
165
Aufsatz in Zeitschrift
165
research-article
95
review
15
review-article
15
conceptual-paper
12
case-report
11
Aufsatz im Buch
5
Book section
5
Article
3
Thesis
3
technical-paper
3
Graue Literatur
2
Hochschulschrift
2
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2
viewpoint
2
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1
non-article
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English
331
Undetermined
23
German
4
French
3
Lithuanian
2
Romanian
2
Serbian
1
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Author
All
Buil, Isabel
5
Iglesias, Oriol
5
Urde, Mats
5
Banerjee, Saikat
4
Lencastre, Paulo
4
Pich, Christopher
4
Roy, Dilip
4
de Chernatony, Leslie
4
Benson-Rea, Maureen
3
Botschen, Guenther
3
Bravo, Rafael
3
Brodie, Roderick J.
3
Danciu, Victor
3
De Chernatony, Leslie
3
Hirvonen, Saku
3
Kitchen, Philip J.
3
Laukkanen, Tommi
3
Lourenção, Marina Toledo de Arruda
3
Martínez, Eva
3
Melewar, T. C.
3
Runyan, Rodney C.
3
Arora, Sangeeta
2
Astakhova, Marina
2
Balmer, John M.T.
2
Basfirinci, Cigdem
2
Beck, Susanne
2
Bhat, Subodh
2
Birgelen, Marcel van
2
Bishop, Melissa
2
Blumrodt, Jens
2
Boatwright, Peter
2
Bode, Matthias
2
Brison, Natasha
2
Burmann, Christoph
2
Calantone, Roger J.
2
Casidy, Riza
2
Catalán, Sara
2
Chao, Paul
2
Chen, Steven
2
Christodoulides, George
2
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Institution
All
Faculdade de Economia e Gestão, Universidade Católica Portuguesa
3
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
2
Université Paris-Dauphine (Paris IX)
2
Graduate School of Management, St. Petersburg State University
1
Hanken Svenska Handelshögskolan
1
Internationella Handelshögskolan, Högskolan i Jönköping
1
Lithuanian University of Agriculture
1
Siauliai University
1
ToKnowPress
1
Université Paris-Dauphine
1
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Published in...
All
Journal of Product & Brand Management
56
Journal of business research : JBR
18
European Journal of Marketing
17
The journal of product & brand management
13
Journal of Consumer Marketing
10
The journal of brand management : an international journal
10
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
European journal of marketing : EJM
6
Marketing Intelligence & Planning
6
Journal of Fashion Marketing and Management: An International Journal
5
Strategic Direction
5
Corporate Communications: An International Journal
4
International Journal of Retail & Distribution Management
4
Journal of Research in Marketing and Entrepreneurship
4
Journal of marketing management : MM
4
EuroMed Journal of Business
3
International Marketing Review
3
Journal of Business Research
3
Journal of Place Management and Development
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Qualitative Market Research: An International Journal
3
Strategy & Leadership
3
Working Papers de Gestão (Management Working Papers)
3
Business horizons
2
Economics Papers from University Paris Dauphine
2
Human Resource Management International Digest
2
International Journal of Contemporary Hospitality Management
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of business excellence : IJBEX
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of Business Strategy
2
Journal of Service Management
2
Journal of family business management : JFBM
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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Source
All
ECONIS (ZBW)
173
Other ZBW resources
154
RePEc
30
BASE
5
EconStor
4
Showing
51
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366
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51
Employee and visitor interactions in museums as a driver to convey the museum
brand
identity
: an exploratory study approach from Picasso museums
Ferreiro-Rosende, Érica
;
Morere-Molinero, Nuria
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 383-399
Persistent link: https://www.econbiz.de/10013270441
Saved in:
52
A sound
brand
identity
design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel
;
Lee, Hyunju
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
Saved in:
53
How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie
;
Zeitoun, Valérie
;
Michel, Géraldine
- In:
Contemporary Trends in European Cooperative Banking : …
,
(pp. 243-265)
.
2022
Persistent link: https://www.econbiz.de/10013286542
Saved in:
54
Tell me your story : branding destinations through residents' (place) stories
Hay, Nicole A.
;
Chien, P. Monica
;
Ruhanen, Lisa
- In:
Journal of vacation marketing
28
(
2022
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10013257588
Saved in:
55
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
56
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
57
Brand
identity
dynamics : reinforcement or destabilisation of a sport
brand
identity
through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
58
Organizational-level visual identity : an integrative literature review
Gregersen, Magnus Kristian
;
Johansen, Trine Susanne
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 441-456
Persistent link: https://www.econbiz.de/10013384913
Saved in:
59
Online branding strategies of family SME wineries : a Hungarian-German comparative study
Paunović, Ivan
;
Obermayer, Nóra
;
Kovari, Edit
- In:
Journal of family business management : JFBM
12
(
2022
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10013536294
Saved in:
60
Understanding role of fonts in linking
brand
identity
to brand perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
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