VŨ, Dũng Anh; MOISESCU, Ovidiu Ioan - In: Management & Marketing 8 (2013) 3
techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and … acquisitions (M&As). These practices can be shared and learned to increase the probability of brand integration success in future M … strategic positioning, brand people, brand knowledge transfer, brand integration planning, brand integration implementation …