Cui, Annie Peng; Hu, Michael Y.; Griffith, David A. - In: Journal of Business Research 67 (2014) 2, pp. 144-150
managers are responsible for brand strategy development and execution, little is known about what makes a brand manager … capabilities and resultant brand performance. Measures of brand manager intangible capital and brand management capabilities are … that brand manager human, relational and informational capital influences brand management capabilities and resultant brand …