Search Results - subject:"Brand uniqueness"

What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love

Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446

Persistent link: https://www.econbiz.de/10014553321

Importance of news media branding in a contemporary media environment

Saulīte, Linda; Ščeulovs, Deniss - In: Journal of open innovation : technology, market, and … 9 (2023) 3, pp. 1-16

differentiate their media brands. In the meantime, realising that news media brand uniqueness is uncommon and developing a continual …

Persistent link: https://www.econbiz.de/10014504755

The impact on audience media brand choice using media brands uniqueness phenomenon

Saulīte, Linda; Ščeulovs, Deniss - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-30

decision tree approach to predict the most significant correlations between media brand attributes and brand uniqueness. …

Persistent link: https://www.econbiz.de/10014329628

The impact on audience media brand choice using media brands uniqueness phenomenon

Saulīte, Linda; Ščeulovs, Deniss - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-30

decision tree approach to predict the most significant correlations between media brand attributes and brand uniqueness. …

Persistent link: https://www.econbiz.de/10013368868

Brand love: conceptual and empirical investigation of a holistic causal model

Rahman, Renée; Langner, Tobias; Temme, Dirk - In: Journal of Brand Management 28 (2021) 6, pp. 609-642

consequences: Functional and sensory brand uniqueness emerge as indirect antecedents of brand love; brand satisfaction, brand fit …

Persistent link: https://www.econbiz.de/10014501378

Influential factors of brand extension among university students : case for Pakistan

Orangzab; Sajjad, Muhammad; Zulfiqar, Muhammad Umair; … - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 278-292

Persistent link: https://www.econbiz.de/10013161918

Forerunners and outcomes of brand loyalty : a study of young consumers in Pakistan

Raza, Aleem; Akram, Mubasher; Asif, Muhammad - In: The journal of business and economic studies 25 (2021) 2, pp. 29-45

perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on … perceived quality, brand awareness, perceived value and brand uniqueness have positive relationship with brand loyalty. Moreover …

Persistent link: https://www.econbiz.de/10012938842

Brand love : conceptual and empirical investigation of a holistic causal model

Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642

Persistent link: https://www.econbiz.de/10012792876

Exploring the effect of personality congruencies on brand identification and purchase intentions

Arora, Nilesh; Prashar, Sanjeev; Vijay, T. Sai; Parsad, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 186-209

Persistent link: https://www.econbiz.de/10014251312

Consumers' response to other consumers' participation in new product development

Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229

Persistent link: https://www.econbiz.de/10011852947