Dominique-Ferreira, Sérgio; Vasconcelos, Helder; … - In: Journal of Services Marketing 30 (2016) 3, pp. 327-340
the importance that insurance customers give to premiums, insurers, intermediary recommendations and bundling strategies … premium estimation of bundling strategies and to study the ideal number of products that would compose the bundling strategy … the accessory product. Practical implications Insurers and intermediaries can benefit from price bundling strategies to …