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Search: subject:"Consumer–brand engagement"
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Consumer behaviour
59
Konsumentenverhalten
59
Brand management
53
Markenführung
53
Brand image
42
Markenimage
42
Brand
35
Markenartikel
35
Beziehungsmarketing
34
Consumer brand engagement
34
Relationship marketing
34
Internet marketing
32
Online-Marketing
32
Social Web
32
Social web
32
consumer brand engagement
16
Brand loyalty
10
Markentreue
9
Social media
9
Viral marketing
7
Virales Marketing
7
Consumer-brand engagement
6
Customer integration
6
Kundenintegration
6
social media
6
Advertising effects
5
Werbewirkung
5
Artificial intelligence
4
Brand equity
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
Fashion
4
Kundenzufriedenheit
4
Künstliche Intelligenz
4
Luxury goods
4
Luxusgüter
4
Mode
4
Scale development
4
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Undetermined
55
Free
11
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Article
68
Book / Working Paper
1
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Article in journal
58
Aufsatz in Zeitschrift
58
Article
2
Aufsatz im Buch
2
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2
research-article
2
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1
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1
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1
review
1
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English
66
Undetermined
3
Author
All
Jibril, Abdul Bashiru
4
Loureiro, Sandra Maria Correia
3
Amoah, John
2
Bilro, Ricardo Godinho
2
Cheung, Man Lai
2
Chovancova, Miloslava
2
Cuesta-Valiño, Pedro
2
Dekoulou, Paraskevi
2
Dwivedi, Abhishek
2
Egala, Sulemana Bankuoru
2
García-Henche, Blanca
2
Guendalina, Graffigna
2
Guerreiro, João Pedro Silva Martins
2
Gutiérrez-Rodríguez, Pablo
2
Hepola, Janne
2
Hintikka, Anni
2
Islam, Jamid Ul
2
Johnson, Lester W.
2
Kumar, Vikas
2
Kwarteng, Michael Adu
2
Leckie, Civilai
2
Leung, Wilson Ka-shing
2
Pilik, Michal
2
Rahman, Zillur
2
Razmus, Wiktor
2
Riskos, Kyriakos
2
Rita, Paulo
2
Schivinski, Bruno
2
Adamczyk, Grzegorz
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Almodarresi, Seyed Mahdi Alhosseini
1
André, Ana Raquel
1
Ardekani, Saeid Saeida
1
Atkinson-Toal, Aarron
1
Azar, Salim L.
1
Barhorst, Jennifer Brannon
1
Bhattacharjee, Abhigyan
1
Bhattacharya, Subhajit
1
Biraghi, Silvia
1
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Journal of business research : JBR
8
Journal of retailing and consumer services
8
Asia Pacific journal of marketing and logistics
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : innovations in planning and applied research
3
Micro & Macro Marketing
3
Cogent Business & Management
2
Cogent business & management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of product & brand management
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in brand semiotics & discourse analysis
1
Colombo business journal : international journal of theory & practice
1
European business review
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International review on public and non-profit marketing
1
Italian journal of marketing : ITJM
1
Journal of Product & Brand Management
1
Journal of air transport management
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of strategic marketing
1
Management Decision
1
Management decision
1
Management decision : MD
1
Online Information Review
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
61
RePEc
3
Other ZBW resources
3
EconStor
2
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
The impact of corporate social responsibility on
consumer
brand
engagement
and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
5
There is light at the end of the engagement funnel : a discourse analytic account of brand co-destruction in social media brand communities
Rossolatos, George
- In:
Advances in brand semiotics & discourse analysis
,
(pp. 117-145)
.
2023
Persistent link: https://www.econbiz.de/10015066354
Saved in:
6
Online brand community and consumer brand trust: Analysis from Czech millennials
Amoah, John
;
Jibril, Abdul Bashiru
;
Egala, Sulemana Bankuoru
- In:
Cogent Business & Management
9
(
2022
)
1
,
pp. 1-16
role of peer-to-peer interaction and
consumer
brand
engagement
. Hence, the research provides managers (brand practitioners …
Persistent link: https://www.econbiz.de/10014505572
Saved in:
7
Issues in defining and placing
consumer
brand
engagement
Cantone, Luigi
;
Testa, Pierpaolo
;
Marrone, Teresa
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
2
,
pp. 135-172
Persistent link: https://www.econbiz.de/10013277050
Saved in:
8
Online brand community and consumer brand trust : analysis from Czech millennials
Amoah, John
;
Jibril, Abdul Bashiru
;
Egala, Sulemana Bankuoru
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-16
role of peer-to-peer interaction and
consumer
brand
engagement
. Hence, the research provides managers (brand practitioners …
Persistent link: https://www.econbiz.de/10014444128
Saved in:
9
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
10
Exploring the nexus of social media influencers and
consumer
brand
engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
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