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Search: subject:"Consumer journey"
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Consumer behaviour
13
Konsumentenverhalten
13
Consumer journey
11
Beziehungsmarketing
3
Relationship marketing
3
consumer journey
3
Brand image
2
Brand management
2
Consumer experience
2
Digital platform
2
Digitale Plattform
2
Einzelhandel
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Retailing
2
Social Web
2
Social web
2
Virtual reality
2
Virtuelle Realität
2
Attitude
1
Augmented reality
1
Brand reputation
1
Collectivism
1
Consumer Journey
1
Consumer co-production
1
Consumer co-production networks
1
Consumer journey mapping
1
Convergence/divergence
1
Crises
1
Cultural identity
1
Design thinking
1
Dienstleistungsqualität
1
Digital social responsibility
1
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Farah, Maya F.
2
Almeida, Stefânia Ordovás de
1
Barnes, Aaron J.
1
Bettencourt, Lance A.
1
Bhagwat-Rana, Yashoda
1
Blagg, Hollie
1
Brasil, Vinícius Sittoni
1
Bruce, Norris I.
1
Cai, Wenpei
1
Chen, Xingyu
1
Dellaert, Benedict G. C.
1
Duncan, Ashten
1
Elhoushy, Sayed
1
Harb, Dana H.
1
Harmeling, Colleen
1
Hildebrand, Christian
1
Houston, Mark B.
1
Huang, Minxue
1
Höpner, Aline
1
Intaka Piriyakul
1
Izquierdo-Yusta, Alicia
1
Jang, Soocheong
1
Jiang, Juncai
1
Jiménez-Zarco, Ana Isabel
1
Kim, Ho
1
Lehnert, Kevin
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Mendez-Aparicio, M Dolores
1
Montree Piriyakul
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Mu, Jifeng
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Pauwels, Koen
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Ramadan, Zahy
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1
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1
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1
Shavitt, Sharon
1
Shawanluck Kunathikornkit
1
Van Ewijk, Bernadette
1
Yu, Zhengdong
1
Yunis, Manal
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Journal of the Academy of Marketing Science
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of consumer studies
1
International journal of event and festival management
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service management
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Journal of service research
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Psychology & marketing
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The journal of business strategy
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ECONIS (ZBW)
16
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1
How to maintain sustainable consumer behaviours : a systematic review and future research agenda
Elhoushy, Sayed
;
Jang, Soocheong
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2181-2211
Persistent link: https://www.econbiz.de/10014427271
Saved in:
2
Facial skincare journey : consumer needs identification to enhance online marketing
Intaka Piriyakul
;
Shawanluck Kunathikornkit
;
Montree …
- In:
International journal of business intelligence research …
13
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014307173
Saved in:
3
Can the vital cycle explain the circular
consumer
journey
? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
4
Experiential AR/VR : a consumer and service framework and research agenda
Zarantonello, Lia
;
Schmitt, Bernd
- In:
Journal of service management
34
(
2023
)
1
,
pp. 34-55
Persistent link: https://www.econbiz.de/10013537614
Saved in:
5
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
6
Crisis response : design thinking can smooth disruptions
Duncan, Ashten
;
Lehnert, Kevin
;
Blagg, Hollie
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 335-343
Persistent link: https://www.econbiz.de/10014468408
Saved in:
7
The Rock in Rio extraordinary consumer experience journey : a value-based approach
Höpner, Aline
;
Almeida, Stefânia Ordovás de
;
Brasil, …
- In:
International journal of event and festival management
13
(
2022
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10012797505
Saved in:
8
The examination of tech disruptions' patterns on the
consumer
journey
Farah, Maya F.
;
Ramadan, Zahy
;
Yunis, Manal
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-149)
.
2022
Persistent link: https://www.econbiz.de/10013281294
Saved in:
9
Consumer job journeys
Bettencourt, Lance A.
;
Harmeling, Colleen
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 347-370
Persistent link: https://www.econbiz.de/10013395966
Saved in:
10
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
Saved in:
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