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Search: subject:"Digital influencers"
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Consumer behaviour
9
Konsumentenverhalten
9
Digital influencers
7
Internet marketing
7
Online-Marketing
7
Social Web
6
Social web
6
Viral marketing
4
Virales Marketing
4
digital influencers
4
Confidence
2
Credibility
2
Decision
2
Digitalisierung
2
Digitization
2
Entscheidung
2
Vertrauen
2
influencer marketing
2
social media
2
Advertising effects
1
Argument quality
1
Attitude
1
B-to-B-Marketing
1
Befragung
1
Bekleidungsindustrie
1
Beschaffung
1
Brand management
1
Brasilien
1
Brazil
1
Business-to-business marketing
1
Buying decision
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing industry
1
Competence
1
Deregulation
1
Deregulierung
1
Emotion
1
Fashion
1
Glaubwürdigkeit
1
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2
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Abdalla, Márcio Moutinho
1
Boistel, Philippe
1
Camilleri, Mark Anthony
1
Casais, Beatriz
1
Costa, Ana Maria Boa Morte
1
Crisafulli, Benedetta
1
Cunha, Patrícia
1
Dada, Shehrazed
1
Dias, Álvaro Lopes
1
Duarte, Maria Margarida
1
Gomes, Marina Alexandra
1
Hikkerova, Lubica
1
Islam, Tahir
1
Javed, Sara
1
Jazi, Salima
1
Laroutis, Dimitri
1
Loureiro, Sandra Maria Correia
1
Marques, Inês Rios
1
Marques, Susana Henriques
1
Miranda, Sandra de Oliveira
1
Moez, Ltifi
1
Quamina, La Toya
1
Rashidin, Md. Salamun
1
Rosário, João Ferreira do
1
Shamim, Komal
1
Singh, Jaywant
1
Troccoli, Irene Raguenet
1
Xiao, Yun
1
Zaman, Mustafeed
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International journal of internet marketing and advertising : IJIMA
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Economic research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Review of managerial science : RMS
1
Revue Gestion 2000 : management & prospective
1
Strategic corporate communication in the digital age
1
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ECONIS (ZBW)
11
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1
Purchasing intentions and
digital
influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
2
The impact of
digital
influencers
’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra
;
Marques, Susana Henriques
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
Saved in:
3
The impact of
digital
influencers
on consumer behavior : towards a conceptual framework of purchase intention
Dada, Shehrazed
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 195-205)
.
2022
Persistent link: https://www.econbiz.de/10013338079
Saved in:
4
Competence is power : how
digital
influencers
impact buying decisions in B2B markets
Crisafulli, Benedetta
;
Quamina, La Toya
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 384-399
Persistent link: https://www.econbiz.de/10013326942
Saved in:
5
Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
6
Les déterminants de l'intention d'achat en ligne des marques de luxe chez les jeunes
Moez, Ltifi
;
Hikkerova, Lubica
- In:
Revue Gestion 2000 : management & prospective
39
(
2022
)
3
,
pp. 67-88
Persistent link: https://www.econbiz.de/10013502262
Saved in:
7
Investigating the impact of
digital
influencers
on consumer decision-making and content outreach : using dual AISAS model
Javed, Sara
;
Rashidin, Md. Salamun
;
Xiao, Yun
- In:
Economic research
35
(
2022
)
1,2
,
pp. 1183-1210
Persistent link: https://www.econbiz.de/10014380832
Saved in:
8
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
9
Why follow beauty bloggers? : an investigation with Brazilian consumers
Costa, Ana Maria Boa Morte
;
Troccoli, Irene Raguenet
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 281-301
Persistent link: https://www.econbiz.de/10012598984
Saved in:
10
An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content
Miranda, Sandra de Oliveira
;
Cunha, Patrícia
;
Duarte, …
- In:
Review of managerial science : RMS
15
(
2021
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012432405
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