Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135
the individuals' electronic word-of-mouth and purchase intention towards social commerce. Theoretically, these findings … contribute to a better understanding of the effect of social presence and trusting beliefs on individuals' electronic word-of-mouth …