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Search: subject:"Electronic word-of-mouth (eWOM)"
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Viral marketing
78
Virales Marketing
78
Consumer behaviour
61
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Online retailing
18
Online-Handel
18
Electronic word-of-mouth (eWOM)
17
Electronic word of mouth (eWOM)
16
E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
Brand image
12
electronic word-of-mouth (eWOM)
12
Markenimage
11
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
8
Data mining
8
Internet
8
Brand management
7
Markenführung
7
Tourism
7
Tourismus
7
social media
7
Customer satisfaction
6
Electronic Word of Mouth (eWOM)
6
Gastronomie
6
Kundenzufriedenheit
6
Online reviews
6
Restaurant industry
6
Credibility
5
Electronic Word-of-Mouth (eWOM)
5
Glaubwürdigkeit
5
Hotel industry
5
Hotellerie
5
Personalisierung
5
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59
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20
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86
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76
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76
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4
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4
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3
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2
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2
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2
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English
86
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3
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2
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Jayawardhena, Chanaka
3
Liu, Hongfei
3
Mandelartz, Pascal
3
Steffen, Jan
3
Bu, Yi
2
Chowdhury, Nasif
2
Gottschalk, Sabrina Alexandra
2
Grubor, Aleksandar
2
Hashmi, Hammad Bin Azam
2
Hassan, Masoodul
2
Iqbal, Zeeshan
2
Kareklas, Ioannis
2
Khan, Mubbsher Munawar
2
Khanum, Bakhtawar
2
Le Nguyen Hoang
2
Le Thanh Tung
2
Leković, Ksenija
2
MacMillan, Amy
2
Muehling, Darrel D.
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Osburg, Victoria-Sophie
2
Parkinson, Joy
2
Prakash, Gyan
2
Ranaweera, Chatura
2
Thaichon, Park
2
Tomić, Slavica
2
Weber, T. J.
2
Yoganathan, Vignesh
2
Zur Oven-Krockhaus, Ina
2
ABĂLĂESEI, Mihaela
1
Abu Bakar bin Abdul Hamid
1
Akhtar, Waheed
1
Akram, Umair
1
Al Halbusi, Hussam
1
Azer, Jaylan
1
Bagaas, Ingrid K.
1
Balaji, M. S.
1
Banerjee, Saikat
1
Bang, Nguyen
1
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ToKnowPress
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Journal of business research : JBR
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Journal of internet commerce
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Pakistan Journal of Commerce and Social Sciences (PJCSS)
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Applied economics
1
Cogent Business & Management
1
Corporate reputation review
1
Developing digital marketing : relationship perspectives
1
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
IUBH Discussion Papers - Tourismus & Hospitality
1
IUBH discussion papers - Tourismus & Hospitality
1
Information technology and management
1
International Journal of Business Analytics (IJBAN)
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of economic research
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of management and economics
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
Journal of advances in management research : JAMR
1
Journal of agricultural & food industrial organization
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ECONIS (ZBW)
82
EconStor
6
RePEc
2
Other ZBW resources
1
Showing
11
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91
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11
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
12
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
13
Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Le Nguyen Hoang
;
Le Thanh Tung
- In:
Journal of advances in management research : JAMR
20
(
2023
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10014431071
Saved in:
14
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
15
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
16
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
17
Motives for employees communicate positive
electronic
word
of
mouth
(
eWOM
) on social network sites : exploring moderating mechanisms
Zhang, Ya
;
Zhang, Jing
;
Liu, Chengchen
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10012698523
Saved in:
18
Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
19
Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo
;
Mariani, Marcello M.
;
Visani, Franco
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
Saved in:
20
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
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