Lee, Seung-Hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 6 (2020) 4/144, pp. 1-15
). Face consciousness and public self-consciousness affect when in the fashion life cycle consumers decide to purchase, as … well as what to purchase. Both face consciousness and public self-consciousness are concerned with consciousness (i … different: with face consciousness, social comparisons yield appraisals of prestige and social status; with public self …
