Search Results - subject:"Hierarchy of effects model"

Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust

Mostafa Rasoolimanesh, S.; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177

Persistent link: https://www.econbiz.de/10014566954

Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements

Uhm, Jun-Phil; Lee, Hyun-Woo; Han, Jin Wook; Kim, Dong-Kyu - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10012797835

Advertising in virtual reality : a hierarchy of effects paradigm

Bodunde, Ikeola J.; Ohu, Eugene - In: Marketing Communications and Brand Development in …, (pp. 229-252). 2022

Persistent link: https://www.econbiz.de/10013274632

Customer engagement in the context of retail mobile apps : a contingency model integrating spatial presence experience and its drivers

Ho Xuan Huong; Nguyen Dong Phong; Cheng, Julian Ming Sung; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013209707

Role of social media on mobile banking adoption among consumers

Sharma, Manisha; Banerjee, Subhojit; Paul, Justin - In: Technological forecasting & social change : an … 180 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013428919

Exploring purchase intention in cross-border e-commerce : a three stage model

Zhu, Wenlong; Mou, Jian; Benyoucef, Morad - In: Journal of retailing and consumer services 51 (2019), pp. 320-330

Persistent link: https://www.econbiz.de/10012115147

Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies

Murray, Keith B. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 42-51

Persistent link: https://www.econbiz.de/10011879716

The facilitating role of negative emotion in decision making process : a hierarchy of effects model approach

Koshkaki, Emadeddin Rahmanian; Solhi, Sepideh - In: The journal of high technology management research 27 (2016) 2, pp. 119-128

Persistent link: https://www.econbiz.de/10011624182

Customer loyalty : exploring its antecedents from a green marketing perspective

Martínez, Patricia - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 896-917

Persistent link: https://www.econbiz.de/10011408130

Customer loyalty: exploring its antecedents from a green marketing perspective

Martínez, Patricia - In: International Journal of Contemporary Hospitality Management 27 (2015) 5, pp. 896-917

Purpose – This study aims to propose a hierarchy of effects model to study three antecedents of green loyalty: green … and green overall image on green loyalty in a hospitality setting, following the framework of the hierarchy of effects … model. By complementing previous studies on customer loyalty in the environmental context and exploring the relationships …

Persistent link: https://www.econbiz.de/10014763942