//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"International marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internationales Marketing
5,671
International marketing
5,111
Multinationales Unternehmen
781
Marketingmanagement
755
Marketing management
724
Transnational corporation
723
Consumer behaviour
694
Konsumentenverhalten
690
Welt
618
World
618
Brand management
612
Markenführung
612
Globalisierung
522
Globalization
505
International market entry
474
Internationaler Markteintritt
474
Deutschland
454
Theorie
437
Theory
436
USA
422
United States
415
Export
414
Germany
408
SME
354
KMU
353
Markenimage
338
Brand image
336
China
315
Marketing
298
Kulturelle Identität
273
Cultural identity
271
Unternehmenserfolg
239
Firm performance
238
Brand
215
Schwellenländer
214
Emerging economies
211
Markenartikel
210
Internationale Marktforschung
208
Strategisches Management
198
Interkulturelles Management
195
more ...
less ...
Online availability
All
Undetermined
1,082
Free
416
Type of publication
All
Article
3,211
Book / Working Paper
2,709
Journal
65
Other
2
Type of publication (narrower categories)
All
Article in journal
2,307
Aufsatz in Zeitschrift
2,307
Aufsatz im Buch
806
Book section
806
Graue Literatur
527
Non-commercial literature
527
Hochschulschrift
370
Collection of articles of several authors
322
Sammelwerk
322
Thesis
302
Lehrbuch
232
Textbook
204
Working Paper
196
Arbeitspapier
193
Bibliografie enthalten
163
Bibliography included
163
Case study
137
Fallstudie
137
Aufsatzsammlung
136
Konferenzschrift
107
Dissertation u.a. Prüfungsschriften
91
Reprint
73
Conference proceedings
72
Amtsdruckschrift
63
Government document
63
Glossar enthalten
43
Glossary included
43
Handbook
32
Handbuch
32
No longer published / No longer aquired
32
Statistik
23
Guidebook
22
Ratgeber
22
Fallstudiensammlung
20
Mehrbändiges Werk
19
Multi-volume publication
19
Bibliografie
18
Systematic review
18
Übersichtsarbeit
18
Adressbuch
14
more ...
less ...
Language
All
English
4,488
German
1,123
Undetermined
197
French
48
Spanish
38
Italian
37
Polish
27
Hungarian
14
Russian
7
Bulgarian
5
Swedish
5
Czech
4
Lithuanian
4
Dutch
4
Romanian
4
Danish
3
Norwegian
3
Portuguese
3
Serbian
2
Ukrainian
2
Arabic
1
Finnish
1
Croatian
1
Japanese
1
Slovak
1
Slovenian
1
Turkish
1
more ...
less ...
Author
All
Czinkota, Michael R.
38
Kotabe, Masaaki
36
Ronkainen, Ilkka A.
32
Douglas, Susan P.
28
Keegan, Warren J.
28
Cavusgil, S. Tamer
26
Meffert, Heribert
26
Samiee, Saeed
25
Sander, Matthias
25
Diamantopoulos, Adamantios
24
Berndt, Ralph
21
Cateora, Philip R.
21
Fantapié Altobelli, Claudia
21
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Griffith, David A.
19
Meissner, Hans Günther
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Leonidou, Leonidas C.
18
Steenkamp, Jan-Benedict E. M.
18
Zou, Shaoming
18
Katsikeas, Constantine S.
17
Manrai, Ajay K.
17
Backhaus, Klaus
16
Hollensen, Svend
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Müller, Stefan
15
Paliwoda, Stanley J.
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
Terpstra, Vern
15
more ...
less ...
Institution
All
American Marketing Association
11
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
9
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
Indian Institute of Foreign Trade <Delhi>
4
International Chamber of Commerce
4
Springer International Publishing
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Books on Demand GmbH <Norderstedt>
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Europäische Kommission
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
OECD
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Österreichisches Institut für Wirtschaftsforschung
3
Bundesagentur für Außenwirtschaft
2
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
Hochschule für Ökonomie Bruno Leuschner / Sektion Außenwirtschaft
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institute of Marketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
more ...
less ...
Published in...
All
International marketing review
145
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
105
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
47
Europäische Hochschulschriften / 5
46
International business review : the official journal of the European International Business Academy
45
SpringerLink / Bücher
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
40
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
The SAGE handbook of international marketing
20
Journal of the Academy of Marketing Science
19
Gabler Edition Wissenschaft
18
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The journal of business & industrial marketing
17
Journal of world business : JWB
16
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Marketing intelligence & planning
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
more ...
less ...
Source
All
ECONIS (ZBW)
5,426
USB Cologne (EcoSocSci)
446
RePEc
80
BASE
27
EconStor
7
Other ZBW resources
1
Showing
101
-
110
of
5,987
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
101
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
102
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
103
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
104
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
105
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
106
Are you alright brand equity? : analysis of the top 100 global brands during COVID-19 outbreaks
Abdul Rahman Zahari
;
Elinda Esa
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10014528461
Saved in:
107
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
108
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
109
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
110
Country of origin effect in international business : strategic and consumer perspectives
Witek-Hajduk, Marzanna Katarzyna
(
ed.
);
Grudecka, Anna
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493564
Saved in:
First
Prev
7
8
9
10
11
12
13
14
15
16
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->