Search Results - subject:"LOYALTY"

Media amplification of a brand crisis and its affect on brand trust

Yannopoulou, Natalia; Koronis, Epaminodas; Elliott, Richard - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 530-546

Persistent link: https://www.econbiz.de/10009159916

The effects of advertisement picture likeability on information search and brand choice

Obermiller, Carl; Sawyer, Alan G. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 101-113

Persistent link: https://www.econbiz.de/10009160252

Managing customer experiences in online product communities

Nambisan, Priya; Watt, James - In: Journal of business research : JBR 64 (2011) 8, pp. 889-895

Persistent link: https://www.econbiz.de/10009228986

How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808

Persistent link: https://www.econbiz.de/10009229009

Should consumers be in love with brands? : an investigation into the influence that specific consumer-brand relationships have on the quality of the bonds that consumers develop wi...

Nobre, Helena - In: Journal of transnational management : the official … 16 (2011) 4, pp. 270-281

Persistent link: https://www.econbiz.de/10009500786

Does psychic distance have effect on brand acceptance? : case of an emerging market

Srivastava, R. K. - In: International journal of strategic change management : IJSCM 3 (2011) 4, pp. 302-322

Persistent link: https://www.econbiz.de/10009505744

The economy today and a policy framework for today and tomorrow

Lockhart, Dennis P. - In: Business economics : the journal of the National … 46 (2011) 2, pp. 83-87

Persistent link: https://www.econbiz.de/10009239995

Changes in approach to customer loyalty

Szczepańska, Katarzyna; Gawron, Patryk Paweł - In: Contemporary economics 5 (2011) 1, pp. 60-69

The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to … the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors … affecting customer loyalty and a statement that the concept of loyalty can be seen in varying degrees, in terms of criteria …

Persistent link: https://www.econbiz.de/10009244299

Relation between brand equity and purchase intention in hotel industry

Bian, Jing; Liu, Chunhui - In: International journal of services and standards 7 (2011) 1, pp. 18-34

Persistent link: https://www.econbiz.de/10009245088

Strategic relationship management and service brand marketing

Tsai, Shu-pei - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1194-1213

Persistent link: https://www.econbiz.de/10009267032