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Search: subject:"LOYALTY"
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Subject
All
Relationship marketing
3,580
Beziehungsmarketing
3,483
Consumer behaviour
3,117
Konsumentenverhalten
2,941
Customer satisfaction
2,136
Kundenzufriedenheit
1,850
Brand loyalty
1,251
Service quality
1,132
Brand management
1,081
Markenführung
1,058
Dienstleistungsqualität
1,057
Customer loyalty
1,045
Kundenbindung
984
Customer retention
920
Brand image
913
Loyalty program
889
Markentreue
886
Markenimage
881
Kundenbindungsprogramm
880
Loyalty
828
Markenartikel
676
Brand
671
loyalty
590
customer loyalty
485
Retail trade
458
Einzelhandel
453
Confidence
415
Vertrauen
415
Exit strategy
395
Exit-Strategie
395
Satisfaction
356
brand loyalty
347
Social Web
330
Social web
330
Online retailing
308
Theorie
308
Theory
308
Online-Handel
307
Internet marketing
306
Online-Marketing
305
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Online availability
All
Undetermined
3,951
Free
1,657
Type of publication
All
Article
6,374
Book / Working Paper
1,499
Other
29
Journal
1
Type of publication (narrower categories)
All
Article in journal
4,074
Aufsatz in Zeitschrift
4,074
research-article
927
Aufsatz im Buch
353
Book section
353
Graue Literatur
285
Non-commercial literature
285
Working Paper
238
Hochschulschrift
222
Arbeitspapier
206
Thesis
198
Article
150
review-article
60
Collection of articles of several authors
58
Sammelwerk
58
Conference paper
51
Konferenzbeitrag
51
review
46
Case study
42
Fallstudie
42
case-report
41
Aufsatzsammlung
36
conceptual-paper
33
viewpoint
27
Collection of articles written by one author
23
Sammlung
23
Conference Paper
14
Ratgeber
14
Dissertation u.a. Prüfungsschriften
13
Congress Report
12
Guidebook
12
Handbook
11
Handbuch
11
non-article
9
technical-paper
7
Konferenzschrift
6
Bibliografie enthalten
5
Bibliography included
5
Interview
5
Systematic review
5
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Language
All
English
6,534
Undetermined
716
German
546
Lithuanian
27
Spanish
27
Indonesian
16
French
15
Polish
7
Italian
4
Romanian
3
Czech
2
Portuguese
2
Russian
2
Turkish
2
Finnish
1
Croatian
1
Albanian
1
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Author
All
Han, Heesup
42
Dawes, John
21
Gil Saura, Irene
20
Mattila, Anna S.
18
Prentice, Catherine
16
Tanford, Sarah
16
Verhoef, Peter C.
16
Pérez, Andrea
15
Bijmolt, Tammo H. A.
14
Bilgihan, Anil
14
Rowley, Jennifer
14
Aksoy, Lerzan
13
Hwang, Jinsoo
13
Izogo, Ernest Emeka
13
Khan, Imran
13
Loureiro, Sandra Maria Correia
13
Wong, IpKin Anthony
13
Huber, Frank
12
Kandampully, Jay
12
Rennhak, Carsten
12
Foroudi, Pantea
11
Hyun, Sunghyup Sean
11
Makanyeza, Charles
11
Rahman, Zillur
11
Ramaseshan, B.
11
Rubinfeld, Daniel L.
11
Auruškevičienė, Viltė
10
Chahal, Hardeep
10
Ferguson, Rick
10
Japutra, Arnold
10
Karjaluoto, Heikki
10
Molinillo, Sebastian
10
Raab, Carola
10
Rather, Raouf Ahmad
10
Romaniuk, Jenni
10
Silberhorn, Nadja
10
Worthington, Steve
10
Bang, Nguyen
9
Casidy, Riza
9
Chua, Bee-Lia
9
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Institution
All
Springer Fachmedien Wiesbaden
27
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
National Bureau of Economic Research
21
Université Paris-Dauphine (Paris IX)
14
Munich Business School
10
Siauliai University
10
Vytautas Magnus University
9
C.E.P.R. Discussion Papers
8
Nomos Verlagsgesellschaft
7
Verlag Dr. Kovač
7
HAL
6
Department of Economics, Oxford University
5
ISM University of Management and Economics
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
European Association of Agricultural Economists - EAAE
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
4
epubli GmbH
4
Books on Demand GmbH <Norderstedt>
3
Department of Economics and Business, Universitat Pompeu Fabra
3
EconWPA
3
Edward Elgar Publishing
3
Faculteit Economie en Bedrijfskunde, Universiteit Gent
3
Fakulteta za Management, Univerza na Primorskem
3
GABAL-Verlag GmbH
3
Information Resources Management Association
3
Institut de Préparation à l'Administration et à la Gestion (IPAG)
3
Institutionen för Nationalekonomi, Umeå Universitet
3
International Telecommunications Society (ITS)
3
Logos Verlag Berlin
3
Martin-Luther-Universität Halle-Wittenberg
3
NET Institute
3
Springer Gabler <Firma>
3
Tinbergen Instituut
3
Université Paris-Dauphine
3
W. Kohlhammer GmbH
3
Agricultural and Applied Economics Association - AAEA
2
Centre Emile Bernheim, Solvay Brussels School of Economics and Management
2
Centro Ricerche Nord Sud (CRENoS)
2
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Published in...
All
Journal of retailing and consumer services
215
Journal of business research : JBR
145
Journal of Services Marketing
108
Journal of Consumer Marketing
102
Journal of Product & Brand Management
97
European Journal of Marketing
89
International journal of hospitality management
79
International Journal of Bank Marketing
72
International Journal of Retail & Distribution Management
66
Journal of travel and tourism marketing
63
Cogent business & management
51
The service industries journal
50
International Journal of Contemporary Hospitality Management
45
Journal of hospitality marketing & management
45
Marketing Intelligence & Planning
43
Cogent Business & Management
41
SpringerLink / Bücher
41
The journal of brand management : an international journal
41
Tourism management : research, policies, practice
40
Asia Pacific journal of marketing and logistics
39
The journal of product & brand management
39
Journal of the Academy of Marketing Science
38
The journal of services marketing
38
European journal of marketing : EJM
35
International journal of contemporary hospitality management
35
Strategic Direction
34
Journal of retailing
31
Services marketing quarterly
31
Journal of strategic marketing
30
Psychology & marketing
30
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
29
Journal of Business Research
28
International journal of retail & distribution management
27
Marketing letters : a journal of research in marketing
27
The international review of retail, distribution and consumer research
27
Marketing intelligence & planning
26
Asia Pacific Journal of Marketing and Logistics
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Service business
24
The international journal of bank marketing : IJBM
24
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Source
All
ECONIS (ZBW)
5,495
Other ZBW resources
1,189
RePEc
723
EconStor
197
BASE
170
USB Cologne (EcoSocSci)
87
USB Cologne (business full texts)
42
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Showing
61
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7,903
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date (oldest first)
61
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
62
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
63
Customer retention using
loyalty
cards program
Thomas, Nyagarama Omboga
;
Sapna Singh
;
Gangwar, Mohit
- In:
International journal of business innovation and …
30
(
2023
)
2
,
pp. 200-217
Persistent link: https://www.econbiz.de/10014293944
Saved in:
64
Redesigning
loyalty
marketing for a better world : the impact of green
loyalty
programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
65
How gamified online
loyalty
programs enable and facilitate value co-creation : a case study within a sports-related service context
Dreher, Frederic
;
Ströbel, Tim
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 671-696
Persistent link: https://www.econbiz.de/10014339772
Saved in:
66
Reward me or charity : the impact of mobile e-commerce platforms'
loyalty
programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
67
Airline and hotel
loyalty
programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
Saved in:
68
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
Saved in:
69
A qualitative comparative study of Japanese fashion brands via profiling young shoppers
Miao, Miao
;
Numata, Hideho
;
Ikeda, Kayo
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
Saved in:
70
Differentiated premium membership mechanism in platform competition
Hu, Li
;
Du, Shaofu
;
Wang, Lei
;
Tang, Wenzhi
- In:
International journal of production research
61
(
2023
)
2
,
pp. 649-667
Persistent link: https://www.econbiz.de/10013531035
Saved in:
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