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Search: subject:"Live-streaming e-commerce"
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Consumer behaviour
6
E-commerce
6
Electronic Commerce
6
Konsumentenverhalten
6
Live streaming e-commerce
5
Online retailing
5
Online-Handel
5
Emotion
3
Live-streaming e-commerce
3
Consumer engagement
2
Advertising effects
1
Anchors' characteristics
1
Brand image
1
Brand management
1
CEO
1
Celebrity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cost-sharing mechanism
1
Dual processing
1
Emotional contagion
1
Führungskräfte
1
Game theory
1
IT affordance
1
Impulse buying
1
Impulse buying behavior
1
Leistungsmotivation
1
Lieferantenmanagement
1
Lieferkette
1
Logistics
1
Logistics provider
1
Logistics service supply chain
1
Logistik
1
Logistikdienstleister
1
Managers
1
Markenführung
1
Markenimage
1
Mixed-method
1
Motivation
1
Physical attractiveness
1
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8
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8
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8
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8
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English
8
Author
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Benitez, Jose
1
Chen, Xiaoting
1
Chen, Xiayu
1
Dang, Van Thac
1
Duan, Yongrui
1
Hao, Shuaikang
1
Hua, Ying
1
Huang, Ling
1
Li, Li
1
Liu, Nan
1
Luo, Xin
1
Nguyen, Ninh
1
Shen, Junya
1
Song, Jia
1
Tan Vo Thanh
1
Thinh Truong Vu
1
Wang, Dongyi
1
Wang, Jianming
1
Wei, Keshan
1
Wei, Shaobo
1
Xi, Wanyu
1
Zhu, Liyuan
1
Zhu, Peng
1
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Published in...
All
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Electronic commerce research
1
International journal of production economics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The service industries journal
1
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ECONIS (ZBW)
8
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1
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
Saved in:
2
Game theoretic analysis of logistics service coordination in a
live-streaming
e-commerce
system
Zhu, Liyuan
;
Liu, Nan
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1049-1087
Persistent link: https://www.econbiz.de/10014252163
Saved in:
3
How the time-scarcity feature of
live-streaming
e-commerce
affects impulsive buying
Hao, Shuaikang
;
Huang, Ling
- In:
The service industries journal
43
(
2023
)
11/12
,
pp. 875-895
Persistent link: https://www.econbiz.de/10014321630
Saved in:
4
How do e-commerce anchors' characteristics influence consumers' impulse buying? : an emotional contagion perspective
Li, Li
;
Chen, Xiaoting
;
Zhu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460834
Saved in:
5
The adoption of live streaming channel considering impulse buying and product returns
Duan, Yongrui
;
Song, Jia
- In:
International journal of production economics
274
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015051456
Saved in:
6
Customers' help-seeking propensity and decisions in brands' self-built
live
streaming
e-commerce
: a mixed-methods and fsQCA investigation from a dual-process perspective
Wang, Dongyi
;
Luo, Xin
;
Hua, Ying
;
Benitez, Jose
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534285
Saved in:
7
What reduces product uncertainty in
live
streaming
e-commerce
? : from a signal consistency perspective
Chen, Xiayu
;
Shen, Junya
;
Wei, Shaobo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014364505
Saved in:
8
Do consumers stick with good-looking broadcasters? : the mediating and moderating mechanisms of motivation and emotion
Dang, Van Thac
;
Tan Vo Thanh
;
Thinh Truong Vu
;
Wang, …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534166
Saved in:
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