Search Results - subject:"Loyalty"

A time for heroes? : conceptualization, development and validation of the brand hero scale

Lin, Yu-Ting; Foscht, Thomas; Eisingerich, Andreas Benedikt - In: European journal of marketing 57 (2023) 13, pp. 1-26

Persistent link: https://www.econbiz.de/10014448616

Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation

Li, Yinxing; Xing, Aijing; Terui, Nobuhiko - In: Service science 15 (2023) 2, pp. 107-128

Persistent link: https://www.econbiz.de/10014293788

Designing for loyalty programme effectiveness in the financial services industry

Fourie, Sonja; Goldman, Michael; McCall, Michael - In: Journal of financial services marketing 28 (2023) 3, pp. 502-525

Persistent link: https://www.econbiz.de/10014336232

The theory-practice research gains from big data : evidence from hospitality loyalty programs

Rita, Paulo; Tiago, Maria Teresa Borges; Caetano, Joana - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4486-4501

Persistent link: https://www.econbiz.de/10014430130

Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology

Treiblmaier, Horst; Petrozhitskaya, Elena - In: Journal of business research : JBR 159 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014287548

Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising

Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015077614

40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis

Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173

Persistent link: https://www.econbiz.de/10012819749

Ways to measure loyalty of service users

Quang Dang Nguyen; Khoa Van Nguyen; Kolosova, Olga - In: International journal of information systems in the … 14 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012799973

Temporal orientation and customer loyalty programs

Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10013387219

Analysis of key indicators that affect the expected benefit of customers when using loyalty cards

Končar, Jelena; Marić, Radenko; Vukmirović, Goran - In: Journal of business economics and management 20 (2019) 5, pp. 821-840

customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect … expectations while using loyalty cards, the following was tested: price discounts, more efficient service and rewards, personalized … 552 holders of loyalty cards of the largest retail chains in selected Central Europe (CE) and South East Europe (SEE …

Persistent link: https://www.econbiz.de/10012175852