Trzebiński, Wojciech; Marciniak, Beata; Karwowska, Joanna - In: Cogent business & management 11 (2024) 1, pp. 1-19
benefits of the 'concrete-superior' option (Study 1), and its concrete attributes (Study 2). The paper applies the means-end … chain theory linking the concepts of evaluation mode and inter-attribute trade-offs. In practical implications, it is …