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Search: subject:"Mobile marketing"
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Subject
All
Mobile marketing
1,054
Mobile Marketing
1,049
Internet
439
Electronic Commerce
359
Telemarketing
357
Online-Marketing
331
Deutschland
329
Germany
308
Internet marketing
303
Consumer behaviour
262
Konsumentenverhalten
262
E-commerce
237
Mobile communications
235
Mobilkommunikation
234
Theorie
207
Theory
207
Beziehungsmarketing
194
Relationship marketing
194
Advertising effects
154
Werbewirkung
154
Mobile Business
140
Mobile business
140
Werbung
138
Advertising
135
Marketingmanagement
128
Marketing management
125
Marketing
122
Mobile phone
101
Mobiltelefon
101
Social Web
92
Social web
92
mobile marketing
75
Online retailing
71
Online-Handel
71
Mobile Anwendung
60
Mobile application
60
Kundenmanagement
59
Direktmarketing
56
USA
55
Brand management
53
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Online availability
All
Undetermined
242
Free
103
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Book / Working Paper
798
Article
630
Journal
13
Type of publication (narrower categories)
All
Article in journal
314
Aufsatz in Zeitschrift
314
Aufsatz im Buch
288
Book section
288
Hochschulschrift
127
Graue Literatur
116
Non-commercial literature
116
Thesis
107
Collection of articles of several authors
78
Sammelwerk
78
Aufsatzsammlung
57
Working Paper
42
Arbeitspapier
41
Case study
25
Fallstudie
25
Handbook
25
Handbuch
25
Konferenzschrift
21
Guidebook
20
Ratgeber
20
Dissertation u.a. Prüfungsschriften
17
Bibliografie enthalten
16
Bibliography included
16
Conference proceedings
13
Lehrbuch
10
Textbook
10
Glossar enthalten
8
Glossary included
8
Amtsdruckschrift
6
Government document
6
Universitätsschrift
4
Bibliographie
3
Mikroform
3
Reprint
3
Elektronischer Datenträger
2
Fachzeitung
2
Magazin
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
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German
728
English
654
Undetermined
62
French
4
Czech
1
Polish
1
Portuguese
1
Russian
1
Spanish
1
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Author
All
Bauer, Hans H.
22
Fritz, Wolfgang
20
Link, Jörg
16
Theobald, Axel
11
Luo, Xueming
10
Muther, Andreas
10
Silberer, Günter
10
Chaffey, Dave
9
Meffert, Heribert
9
Fang, Zheng
8
Okazaki, Shintaro
8
Shankar, Venkatesh
8
Wiedmann, Klaus-Peter
8
Bliemel, Friedhelm
7
Karjaluoto, Heikki
7
Tiedtke, Daniela
7
Alan, Sule
6
Albers, Sönke
6
Fantapié Altobelli, Claudia
6
Fassott, Georg
6
Rodgers, Shelly
6
Spann, Martin
6
Thorson, Esther
6
Zinman, Jonathan
6
Ahlert, Dieter
5
Bamoriya, Hemant
5
Becker, Jörg
5
Dwivedi, Yogesh Kumar
5
Fong, Nathan M.
5
Hermanns, Arnold
5
Karlan, Dean
5
Krafft, Manfred
5
Neumann, Marcus M.
5
Reichardt, Tina
5
Rengelshausen, Oliver
5
Sajad Rezaei
5
Smith, Paul R.
5
Wilke, Kai
5
Wirtz, Bernd W.
5
Bart, Yakov
4
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Institution
All
Springer Fachmedien Wiesbaden
4
Booz, Allen & Hamilton GmbH <Düsseldorf>
3
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
3
Haufe-Lexware GmbH & Co. KG
3
National Bureau of Economic Research
3
FAZ-Institut für Management-, Markt- und Medieninformationen <Frankfurt, Main>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Absatzwirtschaftliche Gesellschaft
1
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
Campus Verlag
1
Deutscher Marketing-Tag <29, 2001, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutscher Multimedia-Verband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
European Marketing Academy
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Galileo Press
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Großbritannien / Office of Fair Trading
1
HWWA-Informationszentrum <Hamburg>
1
Hamburger Forum Medienökonomie
1
Hanken Svenska Handelshögskolan
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Hochschule Wallis <Sion; Sierre>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Handelsforschung <Köln>
1
Inter-American Development Bank
1
Internationale Unternehmertage für Hotellerie und Gastronomie <1999, Marienbad>
1
Internationales Design Zentrum Berlin
1
Marketing-Centrum <Münster (Westf)>
1
Münchner Kreis
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
NetLibrary, Inc
1
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Published in...
All
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
10
Gabler Edition Wissenschaft
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Psychology & marketing
7
Journal of marketing
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
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Source
All
ECONIS (ZBW)
1,140
USB Cologne (EcoSocSci)
260
RePEc
30
BASE
4
EconStor
4
Other ZBW resources
3
Showing
31
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40
of
1,441
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date (oldest first)
31
Effectiveness of
mobile
marketing
on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
Saved in:
32
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
Saved in:
33
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
34
The influence of targeted digital advertising on consumers' purchase intention : comparative analysis based on the perspective of ads content source
Han, Zhao
;
Du, Gang
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1443-1461
Persistent link: https://www.econbiz.de/10014440199
Saved in:
35
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
36
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
37
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
38
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
39
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
40
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
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