Search Results - subject:"Multichannel strategy"

Showcasing optimization in omnichannel retailing

Park, Jisoo; Dayarian, Iman; Montreuil, Benoit - In: European journal of operational research : EJOR 294 (2021) 3, pp. 895-905

Persistent link: https://www.econbiz.de/10012591538

Omni-channel strategy for an online retailer : considering experience service and shopping costs

Liu, Jinrong; Xu, Qi; Zhang, Guoqing - In: INFOR : information systems and operational research 59 (2021) 2, pp. 232-256

Persistent link: https://www.econbiz.de/10012627117

What omnichannel really means?

Akter, Shahriar; Hossain, Tasnim M. Taufique; Strong, … - In: Journal of strategic marketing 29 (2021) 7, pp. 567-573

Persistent link: https://www.econbiz.de/10012608878

Omni-Channel Retailing : An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

Winters, Amelie - 2021 - 1st ed. 2021.

Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.

Persistent link: https://www.econbiz.de/10012615794

Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context

Lukner, Stefanie - 2021

Persistent link: https://www.econbiz.de/10013260157

New Retail, Omnichannel, Künstliche Intelligenz : innovative Strategien im Handel in China und Deutschland

Auge, Lukas; Gutting, Doris - In: Innovation und Kreativität in Chinas Wirtschaft : …, (pp. 333-352). 2021

Persistent link: https://www.econbiz.de/10012648478

Digital transformation of luxury brands : omnichannel strategies and implementations

Polat, Volkan - In: Handbook of research on IoT, digital transformation, …, (pp. 77-96). 2021

Persistent link: https://www.econbiz.de/10012816044

Critical view of multiple channels retailing

Ladwein, Richard; Ben Achma, Thouraya; Mimoun, Mohamed … - In: Handbook of research on IoT, digital transformation, …, (pp. 302-313). 2021

Persistent link: https://www.econbiz.de/10012816095

Omnichannel im Pharma-Vertrieb : Grundlagen, Benchmarks und Beispiele für den Pharma-Außendienst

Schwarz, Elke (ed.) - 2021

Digitale Lerninhalte: Trainer- und Lernerkompetenz -- Neuro-Sales und Neuro-Marketing -- Multichannel-Kommunikation: Telefongespräche mit Kunden, Online-Calls, Virtuelle Kongresse und Veranstaltungen -- Erfolgsfaktor Stimme im digitalen Raum -- Führungskompetenz in The New Normal World:...

Persistent link: https://www.econbiz.de/10012793261

Crafting the customer experience in omnichannel contexts : the role of channel integration

Gao, Wei; Fan, Hua; Li, Wenqian; Wang, Huiling - In: Journal of business research : JBR 126 (2021), pp. 12-22

Persistent link: https://www.econbiz.de/10012494220