Search Results - subject:"New luxury"

The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands

Amer, Sally Mohamed; Elshimy, Amany Ahmed; Ezz, Moataz … - In: Cogent Business & Management 10 (2023) 3, pp. 1-22

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self …-administrative questionnaire, and the number of participants was 411 customers of new luxury fashion brands. Partial-least squares structural …

Persistent link: https://www.econbiz.de/10014527640

The role of brand experience on brand equity : mediating effect of authenticity in new luxury fashion brands

Amer, Sally Mohamed; Elshimy, Amany Ahmed; Abo El Ezz, … - In: Cogent business & management 10 (2023) 3, pp. 1-22

Persistent link: https://www.econbiz.de/10014505293

Luxury brands and corporate social responsibility (CSR) : exploring the differences between traditional and new luxury

Kwon, Jung Eun; Kim, Jongdae; Kim, Sang-hoon - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10014486649

Aesthetics for a polite society : language and the marketing of second-hand goods in eighteenth-century London

Blondé, Bruno; De Mulder, Alessandra; Stobart, Jon - In: The economic history review 77 (2024) 3, pp. 953-974

Persistent link: https://www.econbiz.de/10015047921

Consumers' relationship with mass prestige brands and happiness

Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, … - In: European management review : EMR 20 (2023) 2, pp. 306-325

Persistent link: https://www.econbiz.de/10014325427

How do customers respond to external store environment? : analyzing the new luxury segment

Raggiotto, Francesco; Mason, Michela C.; Moretti, Andrea; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 332-348

Persistent link: https://www.econbiz.de/10014319610

"New", "modern" and "fake" : embodying different standards of quality in "non-precious jewel" manufacturing in Northern Italy during the eighteenth and nineteenth centuries

Bettoni, Barbara - In: History of retailing and consumption 9 (2023) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10014446704

Gender differences in millennial consumers of Latin America associated with conspicuous consumption of new luxury goods

Barrera Verdugo, Gustavo; Ponce, Héctor R. - In: Global business review 24 (2023) 2, pp. 229-242

Persistent link: https://www.econbiz.de/10014259177

New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values

Atkinson, Stephanie D.; Kang, Jiyun - In: The journal of product & brand management 31 (2022) 3, pp. 377-393

Persistent link: https://www.econbiz.de/10013164345

Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries

Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340

Persistent link: https://www.econbiz.de/10011417733