Search Results - subject:"Online Purchase Intention,"

The impact of eWOM information in social media on the online purchase intention of Generation Z

Thi Thuy An Ngo; Binh Long Vuong; My Dien Le; Thanh … - In: Cogent business & management 11 (2024) 1, pp. 1-19

Attitudes towards Information, on the online purchase intention of Generation Z consumers in the context of social media. The …

Persistent link: https://www.econbiz.de/10014531917

Meta-analytic review of online purchase intention : conceptualising the study variables

Ghosh, Munmun - In: Cogent business & management 11 (2024) 1, pp. 1-35

comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to … contributes to the field by offering valuable insights into the determinants of online purchase intention, enabling marketers and … purchase intention by analysing pertinent data. The variables under investigation encompass usefulness, ease of use, congruence …

Persistent link: https://www.econbiz.de/10014535297

Determinants of consumers' purchase intention on digital business model platform: Evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of Innovation and Entrepreneurship 12 (2023) 1, pp. 1-28

on determinants of online purchase intention of Ethiopian consumers. This study adopted a descriptive and inferential …

Persistent link: https://www.econbiz.de/10014519579

Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity

Heidari, Shahin; Zarei, Mehrnaz; Daneshfar, Alireza; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 224-234

Persistent link: https://www.econbiz.de/10014282108

Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era

Mourelatos, Evangelos; Manganari, Emmanouela - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 288-308

Persistent link: https://www.econbiz.de/10014302692

Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-28

on determinants of online purchase intention of Ethiopian consumers. This study adopted a descriptive and inferential …

Persistent link: https://www.econbiz.de/10014496929

Understanding online purchase intention: the mediating role of attitude towards advertising

Nguyen, Hai Ho; Nguyen-Viet, Bang; Nguyen, Yen Thi Hoang; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-23

key factors that have a direct impact on customer online purchase intention for advertised products, and examines the … model for understanding online purchase intention with the mediating role of attitude towards advertising in emerging …

Persistent link: https://www.econbiz.de/10014505532

Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image

Wicaksono, Aditya Indra; Ishak, Asmai - 2022

Persistent link: https://www.econbiz.de/10012887806

Understanding online purchase intention : the mediating role of attitude towards advertising

Hai Ho Nguyen; Bang Nguyen Viet; Nguyen Yen Thi Hoang; … - In: Cogent business & management 9 (2022) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10014431943

Attitudes towards online purchases by low-income consumers who have access to the internet

Bender, Luis Gustavo; Mattoso, Cecília Lima de Queirós - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10013503836