Search Results - subject:"Perceived sincerity"

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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase

Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10014462364

Effects of disclosing discount code commissions on perceived influencer sincerity and attitude toward discount code use

Lee, Mira; Park, Taehee - In: Asia marketing journal 25 (2023) 1, pp. 26-36

Persistent link: https://www.econbiz.de/10014309172

Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type

Atanga, Barbara Apaalabono; Mattila, Anna S. - In: International journal of hospitality management 113 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014325587

Smile or pity? : examine the impact of emoticon valence on customer satisfaction and purchase intention

Ma, Ruijing; Wang, Weisha - In: Journal of business research : JBR 134 (2021), pp. 443-456

Persistent link: https://www.econbiz.de/10012643825

Quality alone is not enough to be trustworthy : the mediating role of sincerity perception

Perepelkin, Jason; Zhang, David Di - In: International journal of pharmaceutical and healthcare … 8 (2014) 2, pp. 226-242

Persistent link: https://www.econbiz.de/10010388959

Quality alone is not enough to be trustworthy

Perepelkin, Jason; Di Zhang, David - In: International Journal of Pharmaceutical and Healthcare … 8 (2014) 2, pp. 226-242

Purpose – The aim of this paper is to argue that quality alone is not enough; pharmacies need to develop a rapport with their customers and convey sincerity. Community (retail) pharmacy is an increasingly competitive industry. Service quality has been considered one of the key factors for...

Persistent link: https://www.econbiz.de/10014795947