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Search: subject:"Product attribute"
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Consumer behaviour
15
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15
Product attribute
10
Brand image
5
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5
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4
Advertising effects
4
Product Attribute
4
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3
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2
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2
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2
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2
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2
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2
product attribute
2
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2
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2
Asia Pacific journal of marketing and logistics
1
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1
European Journal of Marketing
1
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1
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1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
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1
International journal of production research
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
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ECONIS (ZBW)
23
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subject:"Product attributes"
(189 results)
1
The asymmetric effects of identity salience on judgement : the role of valence and attribute congruence
Han, Dahee
;
Kim, Claire Heeryung
- In:
Asia marketing journal
25
(
2023
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10014384084
Saved in:
2
Addressing negative
product
attribute
reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
3
Effects of mental simulation, new
product
attribute
benefits and typicality on consumer attitudes
Chou, Yu-Jen
;
Hsu, Ya-Hui
;
Chang, Yu-Han
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2858-2877
Persistent link: https://www.econbiz.de/10014430292
Saved in:
4
Webrooming or showrooming? : the moderating effect of product attributes
Guo, Yan
;
Zhang, Min
;
Wang, Valerie Lynette
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10013536255
Saved in:
5
The effect of eco-label and perceived consumer effectiveness toward green purchase
Arsyistawa, Ulva
;
Hartono, Arif
-
2022
Persistent link: https://www.econbiz.de/10013494045
Saved in:
6
The effects of identity salience on product judgment in a domain of trade-offs
Kim, Claire Heeryung
;
Han, Da Hee
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1387-1409
Persistent link: https://www.econbiz.de/10015047522
Saved in:
7
Social media influencer endorsement : the conditional effects of
product
attribute
description in sponsored influencer videos
Chen, Yiwen
;
Chen, Li
;
Pan, Yang
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 675-703
Persistent link: https://www.econbiz.de/10015050089
Saved in:
8
From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui
;
Mao, Di
;
Cao, Dongmei
;
Luo, Shuai
;
Gupta, Suraksha
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
Saved in:
9
Purchase behavior of young consumers toward green packaged products in Vietnam
Nhu Ty Nguyen
;
Nguyễn Lê Hoàng Anh
;
Tran Thanh Tuyen
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 985-996
Persistent link: https://www.econbiz.de/10012692603
Saved in:
10
The impact of product name on consumer responses to meat alternatives
Ye, Tian
;
Mattila, Anna S.
;
Dai, Shanshan
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 1051-1067
Persistent link: https://www.econbiz.de/10013546112
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