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  • Search: subject:"Product placements"
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Year of publication
Subject
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Product Placement 7 Product placement 7 Advertising effects 6 Product placements 6 Werbewirkung 6 Consumer behaviour 5 Konsumentenverhalten 5 Children 3 Fernsehprogramm 3 Fernsehwerbung 3 Television advertising 3 Television programme 3 Advertising 2 Advertising literacy training 2 Cognitive advertising literacy 2 Fernsehen 2 Film 2 Kinder 2 Marketing management 2 Marketingmanagement 2 Purchase request 2 Target group 2 Television 2 Werbung 2 Zielgruppe 2 product placements 2 reality shows 2 Analphabetismus 1 Bigg Boss 1 Brand integration 1 Brand management 1 Brand/product placements 1 Business ethics 1 CPI-placement 1 Cause-Related Marketing 1 Cause-related marketing 1 Celebrity endorsement 1 Celebrity endorsements 1 Celebrity-Werbung 1 Cobranding 1
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Online availability
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Undetermined 7 Free 1
Type of publication
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Article 8 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 research-article 1
Language
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English 8 Undetermined 1
Author
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Cauberghe, Veroline 2 De Jans, Steffi 2 Gangadharan, Nakul 2 Hudders, Liselot 2 Jayapal, Jegan 2 Natarajan, Thamaraiselvan 2 Bergvist, Lars 1 Gigi G S 1 Jahnavi C 1 Jegan, Sinthubairavi 1 Matthes, Jörg 1 Más Ruiz, Francisco José 1 Naderer, Brigitte 1 Nicolau, Juan Luis 1 Roozen, Irene 1 Sharma, Abhinav 1 Taylor, Charles Raymond 1 Thamaraiselvan, Poongkundran 1 Zeller, Patrick 1
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Institution
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel) 1
Published in...
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Journal of promotion management : innovations in planning and applied research 2 AMS review : official publication of the Academy of Marketing Science 1 European Journal of Marketing 1 European journal of marketing : EJM 1 International journal of advertising : the quarterly review of marketing communications 1 Journal of Contemporary Issues in Business and Government 1 Tourism management : research, policies, practice 1 Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel) 1
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Source
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ECONIS (ZBW) 7 RePEc 1 Other ZBW resources 1
Showing 1 - 9 of 9
Did you mean: subject:"Product placement" (507 results)
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan; Jayapal, Jegan; Jegan, … - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
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Innovative stealth marketing strategies and its ethical issues
Gigi G S; Jahnavi C - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 508-514
Persistent link: https://www.econbiz.de/10012505487
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The effect of movie and television placements
Sharma, Abhinav; Nicolau, Juan Luis; Más Ruiz, … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
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The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan; Jayapal, Jegan; Gangadharan, … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
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Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte; Matthes, Jörg; Zeller, Patrick - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
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Advertising literacy training
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European Journal of Marketing 51 (2017) 11/12, pp. 2156-2174
Purpose This paper aims to examine the immediate and delayed effects of advertising literacy training on children’s cognitive advertising literacy for an embedded advertising format, product placement and, subsequently, its persuasive effects. In addition, this study explored whether this...
Persistent link: https://www.econbiz.de/10014724182
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
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The effectiveness of product placements: the influence of the likeability of the programme
Roozen, Irene - Faculteit Economie en Bedrijfswetenschappen, … - 2008
product-placements and TV-commercials. Four different experimental groups were exposed to different TV-soap-series, with … combinations of commercials and product- placements. Results indicate that a more appreciated programme can significantly enhance … the effectiveness of product-placements but no commercials. The effectiveness of TV-commercials is significantly higher …
Persistent link: https://www.econbiz.de/10009415951
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