Lubis, Nurhayani; Juju, Undang; N, Arizal; Listihana, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-11
this study is to find the direct and indirect effects of the variables of product uniqueness, product completeness, Buying … small and medium industry of souvenir food products in Pekanbaru City, Indonesia by examining the variables of product … uniqueness, product completeness, Buying Decision and consumer satisfaction so as to increase business profits. The problem of …