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  • Search: subject:"Publicity."
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Year of publication
Subject
All
Werbung 11,296 Advertising 9,780 Werbewirkung 3,794 Advertising effects 3,756 Consumer behaviour 2,899 Konsumentenverhalten 2,899 Online-Marketing 1,792 Internet marketing 1,787 Theorie 1,331 Theory 1,324 USA 823 Brand management 745 Markenführung 744 United States 738 Deutschland 637 advertising 613 Marketingmanagement 604 Marketing 601 Marketing management 600 Social Web 556 Social web 556 Germany 467 Markenimage 461 Preismanagement 460 Pricing strategy 460 Brand image 452 Markenartikel 395 Brand 353 Zielgruppe 341 Target group 332 Wettbewerb 318 Werbewirtschaft 301 Competition 294 Werbepsychologie 286 Öffentlichkeitsarbeit 285 Advertising industry 274 Psychology of advertising 265 Spieltheorie 265 Game theory 264 Public relations 255
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Online availability
All
Undetermined 3,415 Free 1,881
Type of publication
All
Article 6,403 Book / Working Paper 4,949 Journal 121 Database 1
Type of publication (narrower categories)
All
Article in journal 5,599 Aufsatz in Zeitschrift 5,599 Graue Literatur 803 Non-commercial literature 803 Aufsatz im Buch 710 Book section 710 Working Paper 607 Arbeitspapier 603 Hochschulschrift 348 Collection of articles of several authors 215 Sammelwerk 215 Thesis 204 Aufsatzsammlung 129 Konferenzschrift 127 Lehrbuch 114 Textbook 98 Dissertation u.a. Prüfungsschriften 89 Bibliografie enthalten 71 Bibliography included 71 Conference paper 56 Konferenzbeitrag 56 Case study 50 Fallstudie 50 Conference proceedings 48 Wörterbuch 44 Ratgeber 36 Reprint 32 Guidebook 30 Collection of articles written by one author 28 Sammlung 28 Handbook 23 Handbuch 23 Enzyklopädie 21 Amtsdruckschrift 19 Bibliographie 19 Government document 19 Nachschlagewerk 19 Reference book 19 Bibliografie 18 Glossar enthalten 17
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Language
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English 9,345 German 1,701 Undetermined 361 French 46 Russian 23 Swedish 10 Italian 9 Polish 7 Danish 5 Dutch 5 Finnish 4 Spanish 4 Norwegian 3 Bulgarian 2 Portuguese 2 Afrikaans 1 Arabic 1 Croatian 1 Hungarian 1 Indonesian 1 Multiple languages 1 Romanian 1 Turkish 1 Ukrainian 1 Chinese 1
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Author
All
Kaiser, Harry M. 60 Eisend, Martin 48 Pelsmacker, Patrick de 38 Taylor, Charles Raymond 37 Anderson, Simon P. 28 Gierl, Heribert 27 Septianto, Felix 27 Pflaum, Dieter 26 Rosengren, Sara 26 Saffer, Henry 26 Nickel, Volker 25 Dahlén, Micael 24 Kind, Hans Jarle 24 Okazaki, Shintaro 24 Sethi, Suresh 24 Zaccour, Georges 24 Bruhn, Manfred 23 Diehl, Sandra 23 Esch, Franz-Rudolf 23 Pepels, Werner 23 Stafford, Marla Royne 23 Yoon, Sukki 22 Huh, Jisu 20 Kinnucan, Henry W. 20 Mueller, Barbara 20 Schweiger, Günter 20 Wilbur, Kenneth C. 20 Yoon, Hye Jin 20 Campbell, Colin L. 18 Ford, John B. 18 Schlosser, Rainer 18 Silk, Alvin J. 18 Terlutter, Ralf 18 Carlson, Les 17 Dens, Nathalie 17 Prasad, Ashutosh 17 Dave, Dhaval 16 Jerath, Kinshuk 16 Jullien, Bruno 16 Kloss, Ingomar 16
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Institution
All
National Bureau of Economic Research 54 Springer Fachmedien Wiesbaden 35 Zentralausschuss der Werbewirtschaft 14 Axel-Springer-Verlag 10 European Society for Opinion and Marketing Research 8 RWI - Leibniz-Institut für Wirtschaftsforschung 7 American Marketing Association 6 Zentralverband der Deutschen Werbewirtschaft 6 Österreichische Werbewissenschaftliche Gesellschaft 5 European Advertising Academy 4 IGI Global 4 IP Deutschland GmbH <Köln> 4 Institut für Medienentwicklung und Kommunikation <Frankfurt, Main> 4 Nordic Council of Ministers 4 Advertising Research Foundation 3 American Enterprise Institute for Public Policy Research 3 BDW, Deutscher Kommunikationsverband 3 Cornell University / Department of Agricultural Economics 3 Deutsche Werbewissenschaftliche Gesellschaft 3 International Association of Business Communicators 3 Nomos Verlagsgesellschaft 3 OECD 3 Peter Lang GmbH 3 Uni-Taschenbücher GmbH 3 United States / Congress / House / Committee on Interstate and Foreign Commerce 3 United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Advertising Federation of America / Bureau of Research and Education 2 American Academy of Advertising 2 Analitičeskij Centr Vi 2 Associacija Kommunikacionnych Agenstv Rossii 2 Association of National Advertisers 2 Axel Springer AG / Marketing Anzeigen 2 Boston College / Department of Economics 2 Bund Deutscher Werbeberater 2 Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.> 2 Deutscher Werberat 2 Deutschland / Bundeswehr / Universität Hamburg 2 Duncker & Humblot 2 Edward Elgar Publishing 2
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Published in...
All
Journal of advertising research 216 International journal of advertising : the review of marketing communications 213 Journal of advertising 185 International journal of advertising : the quarterly review of marketing communications 182 Journal of advertising : official publication of the American Academy of Advertising 170 Journal of business research : JBR 162 Journal of marketing communications 148 Journal of promotion management : JPM 82 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 82 Journal of historical research in marketing 72 European journal of operational research : EJOR 68 Management science : journal of the Institute for Operations Research and the Management Sciences 68 Journal of promotion management : innovations in planning and applied research 66 European journal of marketing : EJM 62 Journal of retailing and consumer services 57 International journal of internet marketing and advertising : IJIMA 56 Psychology & marketing 55 NBER working paper series 54 International journal of industrial organization 53 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 52 Journal of current issues and research in advertising : JCIRA 51 Health marketing quarterly 49 SpringerLink / Bücher 49 Journal of current issues and research in advertising 46 Journal of marketing research : JMR 45 NBER Working Paper 45 Journal of marketing 43 Working paper / National Bureau of Economic Research, Inc. 41 Journal of business ethics : JOBE 38 Young consumers : insight and ideas for responsible marketers 37 Marketing letters : a journal of research in marketing 34 Journal of global marketing 33 Advertising theory 31 CESifo working papers 31 Journal of consumer research : JCR ; an interdisciplinary bimonthly 31 Economics letters 29 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 29 Marketing : ZFP ; journal of research and management 28 Applied economics 27 Journal of international consumer marketing 26
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Source
All
ECONIS (ZBW) 10,345 USB Cologne (EcoSocSci) 1,039 RePEc 56 Other ZBW resources 27 EconStor 5 BASE 2
Showing 1 - 10 of 11,474
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Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie; Stubenvoll, Marlis; Binder, Alice; … - In: Journal of advertising 53 (2024) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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On ads as aesthetic objects : a thematic review of aesthetics in advertising research
Dagalp, Ileyha; Södergren, Jonatan - In: Journal of advertising 53 (2024) 1, pp. 126-147
Persistent link: https://www.econbiz.de/10014575213
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Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Tadajewski, Mark - In: Journal of advertising 53 (2024) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
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When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van; Meijers, Marijn H. C.; Eelen, Jiska - In: Journal of advertising 53 (2024) 2, pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
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Bankruptcy lawyers and credit recovery
Lee, Brian Jonghwan - 2024
Persistent link: https://www.econbiz.de/10014575759
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The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul; Jacobi, Erik S. - In: The journal of brand management : an international journal 31 (2024) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
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Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David; Suárez, Aina; Meléndez-Rodríguez, Saraí - In: Gender in management : an international journal 39 (2024) 4, pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
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Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias; Foerderer, Jens - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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Smooth talking and fast music : understanding the importance of voice and music in travel and tourism ads via acoustic analytics
Barnes, Stuart J. - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1070-1085
Persistent link: https://www.econbiz.de/10014582436
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Enhancing digital advertising with blockchain technology
Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; … - In: Journal of interactive marketing 59 (2024) 1, pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
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