Search Results - subject:"Reward type"

Rewards for a healthy lifestyle : the impact of reward type and timing in pay-as-you-live pricing

Unger, Franziska; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 45 (2023) 1, pp. 66-84

Persistent link: https://www.econbiz.de/10014280978

A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement

Zhang, Jun; Wang, Jingwen - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 908-919

Persistent link: https://www.econbiz.de/10014285918

The interaction effect of reward type and mindset on online travel community promotion intention : the mediating roles of identification and community commitment

Li, Fangxuan; He, Xin - In: Journal of travel and tourism marketing 40 (2023) 4, pp. 294-309

Persistent link: https://www.econbiz.de/10014369790

Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention

Zhou, Yanju; Lu, Cuilian; Yu Yi - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2122-2144

Persistent link: https://www.econbiz.de/10014430210

Generations and their preferences for loyalty program rewards in supermarket retailing

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023

Persistent link: https://www.econbiz.de/10014289837

Having fun while receiving rewards? : exploration of gamification in loyalty programs for consumer loyalty

Hwang, Jiyoung; Choi, Laee - In: Journal of business research : JBR 106 (2020), pp. 365-376

Persistent link: https://www.econbiz.de/10012158381

Effect of restaurant reward programs on customers' loyalty : evidence from Iran

Hanzaee, Kambiz Heidarzadeh; Esmaeilpour, Fariba - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 140-155

Persistent link: https://www.econbiz.de/10011660440

Effect of restaurant reward programs on customers’ loyalty: evidence from Iran

Heidarzadeh Hanzaee, Kambiz; Esmaeilpour, Fariba - In: Journal of Islamic Marketing 8 (2017) 1, pp. 140-155

dining) affects the Generation Y’s customers’ reaction to reward time redemption (immediate versus delayed) and reward type … the other hand, for fast food restaurant context, there is no difference in the effect of reward type, whether they are … design is conducted to test the research framework. The treatment groups are different from each other by manipulating reward …

Persistent link: https://www.econbiz.de/10014879010

Investigating the impact of surprise rewards on consumer responses

Wu, Luorong; Mattila, Anna S.; Hanks, Lydia - In: International journal of hospitality management 50 (2015), pp. 27-35

Persistent link: https://www.econbiz.de/10011387907