e Hassan, Ibn; Iqbal, Jawad - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 10 (2016) 3, pp. 725-734
Sensory marketing is an up-coming tool that integrates the five human senses for generating a total experience that the … customer keeps in mind. The main objective of the study is to identify the impact of sensory marketing on consumers to generate … brand loyalty. The second objective of this study is to generate impact of sensory marketing on brand loyalty and also …