Sheeraz, Muhammad; Khattak, Aamir Khan; Mahmood, Shahid; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 10 (2016) 1, pp. 149-163
The current study empirically examine the interrelationship between service brand credibility, attitude toward brand and purchase intentions. Furthermore, the study also investigates the mediating role of attitude toward brand in understanding the relationship between brand credibility and...