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Search: subject:"Source Credibility"
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Subject
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Consumer behaviour
83
Konsumentenverhalten
81
source credibility
81
Credibility
66
Glaubwürdigkeit
66
Source credibility
60
Social Web
54
Social web
54
Internet marketing
52
Online-Marketing
51
Viral marketing
38
Virales Marketing
37
Advertising effects
36
Werbewirkung
36
Brand management
23
Markenführung
23
Advertising
19
Celebrity endorsement
19
Werbung
17
Celebrity-Werbung
16
Online retailing
14
Online-Handel
14
Brand image
12
Markenimage
12
Social media
12
Information behaviour
9
Informationsverhalten
9
eWOM
9
social media
9
Confidence
8
Experiment
8
Financial audit
8
Public relations
8
Vertrauen
8
Website
8
Wirtschaftsprüfung
8
information adoption
8
purchase intention
8
Öffentlichkeitsarbeit
8
Source Credibility
7
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Online availability
All
Undetermined
122
Free
27
Type of publication
All
Article
165
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
137
Aufsatz in Zeitschrift
137
research-article
15
Aufsatz im Buch
4
Book section
4
Article
3
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Arbeitspapier
1
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Language
All
English
161
Undetermined
9
Spanish
1
Author
All
Camilleri, Mark Anthony
3
Filieri, Raffaele
3
Hildenbrand, Andreas
3
Mishra, Abhishek
3
Piper, Anne
3
Aram, Farshad
2
Baker, Thomas
2
Baudier, Patricia
2
Boissieu, Élodie de
2
Ding, Yue
2
Esmaeilpour, Majid
2
Fachrurazi, Fachrurazi
2
Fahham, Achmad Muchaddam
2
Kackovic, Monika
2
Khwaja, Muddasar Ghani
2
Kozak, Metin
2
Kühl, Rainer W.
2
Mahapatra, Sabita
2
Mayzlin, Dina
2
Meyer, Tracy
2
Munnukka, Juha
2
Qiu, Lingyun
2
Silalahi, Sahat Aditua Fandhitya
2
Toivonen, Hanna
2
Uusitalo, Outi
2
Wijnberg, Nachoem M.
2
Zaman, Umer
2
Abitbol, Alan
1
Agarwal, Bhawna
1
Ahmadi, Hormoz
1
Akdoğan, Kutay
1
Akram, Umair
1
Alboqami, Hassan
1
Alsaeed, Ghadeer R.
1
Altıntaş, Emre
1
Amrehn, Jana
1
Anuj
1
Aroopala, Christy
1
Ashraf, Arif
1
Attaran, Sharmin
1
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Institution
All
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
International Institute of Social and Economic Sciences
1
School of Management, Yale University
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of electronic commerce research : JECR
4
Journal of promotion management : innovations in planning and applied research
4
Online Information Review
4
Health marketing quarterly
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Auditing : a journal of practice & theory
2
European journal of marketing
2
Global business review
2
Information systems research : ISR
2
International journal of consumer studies
2
Journal of Hospitality and Tourism Technology
2
Journal of consumer marketing
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of services marketing
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in accounting : a research annual
1
Agriculture and Human Values
1
Asia Pacific Journal of Marketing and Logistics
1
Asia-Pacific Journal of Business Administration
1
Asian African journal of economics and econometrics
1
Australasian marketing journal
1
Behavioral research in accounting
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business strategy and the environment
1
Cogent Business & Management
1
Cogent business & management
1
Construction Management and Economics
1
Corporate reputation review : an international journal
1
Data science and management : DSM
1
Decision : official journal of Indian Institute of Management Calcutta
1
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Source
All
ECONIS (ZBW)
143
Other ZBW resources
15
RePEc
9
EconStor
4
Showing
51
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171
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51
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
52
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
53
The role of online
source
credibility
and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
54
Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak
;
Anuj
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
Saved in:
55
The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude
Damirchi, Sadaf
;
Öney, Emrah
;
Sahranavard, Seyed Arash
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 45-72)
.
2022
Persistent link: https://www.econbiz.de/10013198505
Saved in:
56
The impact of supermarket credibility on purchase intention of novel food
Jung, Inhaeng Noah
;
Sharma, Amit
;
Mattila, Anna S.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209481
Saved in:
57
Judging a book by its cover? : the role of unconventional appearance on social media influencers effectiveness
Fernandes, Teresa
;
Nettleship, Heather
;
Pinto, Luísa Helena
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209677
Saved in:
58
What's in a "username"? : the effect of perceived anonymity on herding in crowdfunding
Jiang, Yang
;
Ho, Yi-Chun
;
Yan, Xiangbin
;
Tan, Yong
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013188209
Saved in:
59
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
60
Tourism marketing stimulus characteristics : a self-validation analysis of Iran
Hadinejad, Arghavan
;
Kralj, Anna
;
Scott, Noel
;
Moyle, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10012794800
Saved in:
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