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Search: subject:"Vlog"
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Consumer behaviour
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Vlog
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influencer marketing
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vlog
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Children
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Compliance
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De Jans, Steffi
2
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ECONIS (ZBW)
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subject:"blog"
(1,873 results)
1
Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Gursoy, Dogan
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 322-343
Persistent link: https://www.econbiz.de/10014513645
Saved in:
2
Daily
vlog
-induced tourism : impact of enduring involvement on travel intention
Zou, Yongguang
;
Jin, Dan
- In:
Tourism review
79
(
2024
)
5
,
pp. 1166-1181
Persistent link: https://www.econbiz.de/10015049982
Saved in:
3
Using vlogs and blogs in graduate international business case studies to impact learning outcomes : a four-year empirical comparison study
Yeh, Robert
;
Zoeckler, Laurence
- In:
Journal of teaching in international business
33
(
2022
)
1
,
pp. 31-54
Persistent link: https://www.econbiz.de/10013357354
Saved in:
4
Reaching audiences through travel vlogs : the perspective of involvement
Xu, Ding
;
Chen, Tingzhen
;
Pearce, John
;
Mohammadi, Zohre
; …
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012595628
Saved in:
5
Disclosure of
vlog
advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
6
Does parasocial interaction with weight loss vloggers affect compliance? : the role of vlogger characteristics, consumer readiness, and health consciousness
Sakib, Md. Nazmus
;
Zolfagharian, Mohammadali
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132284
Saved in:
7
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational
vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
8
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Lee, Jung Eun
;
Watkins, Brandi
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5753-5760
Persistent link: https://www.econbiz.de/10011597491
Saved in:
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