Fagioli, Filippo F.; Gallesio, Giorgia; Viganò, Elena - In: Wine Economics and Policy 11 (2022) 1, pp. 73-87
The digital literacy that has developed in recent decades has resulted in internet playing an important role in the communication of wineries. Business websites, initially used as an exhibitor of products, quickly became one of the most important tools to implement communication strategies used...