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Search: subject:"Werbeträger"
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Subject
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Werbeträger
427
Advertising media
353
Werbung
119
Werbewirkung
110
Advertising effects
104
Advertising
101
Werbeplanung
92
Advertising planning
84
Deutschland
76
Germany
60
Online-Marketing
56
Internet marketing
52
Consumer behaviour
44
Konsumentenverhalten
44
Marketing management
41
Marketingmanagement
41
USA
41
Communication media
40
Kommunikationsmedien
40
United States
39
Theorie
37
Theory
35
Mediensektor
34
Media industries
33
Brand management
31
Markenführung
31
Marketing
29
Mediennutzung
27
Media usage
26
Zielgruppe
21
Target group
20
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Internet
17
Mediaplanung
17
Video game
15
Advertising industry
14
Markenimage
14
Psychology of advertising
14
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Online availability
All
Undetermined
53
Free
39
Type of publication
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Article
221
Book / Working Paper
198
Journal
13
Type of publication (narrower categories)
All
Article in journal
137
Aufsatz in Zeitschrift
137
Aufsatz im Buch
82
Book section
82
Graue Literatur
38
Non-commercial literature
38
Hochschulschrift
28
Working Paper
26
Arbeitspapier
20
Thesis
13
Ratgeber
11
Collection of articles of several authors
10
Sammelwerk
10
Case study
9
Fallstudie
9
Guidebook
8
Dissertation u.a. Prüfungsschriften
6
Konferenzschrift
6
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
Statistics
5
Handbook
4
Handbuch
4
Aufsatzsammlung
3
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
Annual report
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Jahresbericht
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Article
1
Datensammlung
1
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Language
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English
238
German
181
Undetermined
9
French
2
Dutch
1
Swedish
1
Author
All
Budzinski, Oliver
8
Eisend, Martin
7
Jugenheimer, Donald W.
7
Huber, Frank
6
Kelley, Larry D.
6
Pepels, Werner
6
Blakeman, Robyn
5
Gierl, Heribert
4
Jap, Sandy D.
4
Jürgens, Alexander
4
Katz, Helen E.
4
Lindstädt, Nadine
4
Lindstädt-Dreusicke, Nadine
4
Pagel, Sven
4
Pusler, Michael
4
Ruland, Josef
4
Schweiger, Günter
4
Steffenhagen, Hartwig
4
Voorveld, Hilde
4
Esch, Franz-Rudolf
3
Kerbache, Laoucine
3
Kleinjohann, Michael
3
Klucharev, Vasily
3
Lee, Janghyuk
3
Meyer, Frederik
3
Rijpkema, Mark
3
Sarstedt, Marko
3
Segijn, Claire M.
3
Sheehan, Kim Bartel
3
Smit, Gitty
3
Stallen, Mirre
3
Streich, Michael
3
Unger, Fritz
3
Venkataraman, Sriram
3
Baetzgen, Andreas
2
Baron, Roger B.
2
Barros, Pedro Pita
2
Bauer, Hans H.
2
Berndt, Ralph
2
Brasel, S. Adam
2
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Institution
All
Springer Fachmedien Wiesbaden
4
Institut für Demoskopie Allensbach
3
Duncker & Humblot
2
European Society for Opinion and Marketing Research
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Organisation der Media-Agenturen
2
Berliner Wissenschafts-Verlag
1
CentERdata
1
Communication, Advertising and Marketing Education Foundation
1
Deutschland / Bundeswehr / Universität Hamburg
1
Esomar
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Gesamtverband Kommunikationsagenturen GWA
1
GfK Consortium
1
Hamburger Forum Medienökonomie
1
Hamburger Verkehrsmittel-Werbung GmbH
1
ICORIA <13., 2014, Amsterdam>
1
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
NetLibrary, Inc
1
Rand Europe
1
Seminar on Media Research
1
Seminar on the Expansion of Broadcast Media: Does Research Meet the Challenges? <1991, Madrid>
1
Seminar on the Quality of Media Information <1990, Copenhagen>
1
Springer International Publishing
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Verband Deutscher Zeitschriftenverleger
1
Wageningen Universiteit en Researchcentrum
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
Zentralausschuss der Werbewirtschaft
1
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Published in...
All
Journal of advertising research
13
SpringerLink / Bücher
8
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf Working Papers in Applied Management and Economics
2
Düsseldorf working papers in applied management and economics
2
Erfurter Hefte zum angewandten Marketing
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Gabler Edition Wissenschaft
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
IME Working Paper
2
International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
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Source
All
ECONIS (ZBW)
386
USB Cologne (EcoSocSci)
37
EconStor
7
ArchiDok
1
RePEc
1
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Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der …
-
Berlin : IVW
;
-2003: Bonn : IVW
-
1992/93(1993)-2015/2016
Persistent link: https://www.econbiz.de/10000504721
Saved in:
62
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
63
Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
Saved in:
64
Second screen advertising : a typology of multiscreening
Segijn, Claire M.
- In:
Advertising in new formats and media : current research …
,
(pp. 77-96)
.
2016
Persistent link: https://www.econbiz.de/10011473402
Saved in:
65
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
66
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011384197
Saved in:
67
The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
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68
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
69
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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70
Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
Broberg, Oskar
;
Gianneschi, Marcus
;
Jonsson, Sverker
-
2016
-
Första upplagan, första tryckningen
Persistent link: https://www.econbiz.de/10011927077
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