Search Results - subject:"advertising literacy"

The development and testing of a pictogram signaling advertising in online videos

Boerman, Sophie C.; Rozendaal, Esther; Reijmersdal, Eva … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 672-691

Persistent link: https://www.econbiz.de/10014551030

Slimy tactics : the covert commercialisation of child-targeted content

Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316

Persistent link: https://www.econbiz.de/10014553252

Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)

Rozendaal, Esther; Buijzen, Moniek - In: International journal of advertising : the review of … 42 (2023) 1, pp. 78-86

Persistent link: https://www.econbiz.de/10014233918

The influence of advertising on children's buying behaviour : a case study in Slovakia

Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210

Persistent link: https://www.econbiz.de/10013162684

A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents

Loose, Femke; Hudders, Liselot; De Jans, Steffi; … - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 74-94

Persistent link: https://www.econbiz.de/10014246038

Teenagers' moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10013167383

Parents' literacy on mobile advertising aimed at children : a cross-cultural approach

Robayo-Pinzon, Oscar; Rojas-Berrio, Sandra; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 255-281

Persistent link: https://www.econbiz.de/10013367880

A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts

Lou, Chen; Ma, Wenjuan; Feng, Yang - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 278-305

Persistent link: https://www.econbiz.de/10012423613

Advertising literacy training : the immediate versus delayed effects on children's responses to product placement

De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174

Persistent link: https://www.econbiz.de/10011773858

Advertising literacy training

De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European Journal of Marketing 51 (2017) 11/12, pp. 2156-2174

Purpose This paper aims to examine the immediate and delayed effects of advertising literacy training on children …’s cognitive advertising literacy for an embedded advertising format, product placement and, subsequently, its persuasive effects … present study is conducted using a three (training session: control condition vs advertising literacy training with immediate …

Persistent link: https://www.econbiz.de/10014724182