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Search: subject:"anthropomorphism"
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Subject
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Consumer behaviour
134
Konsumentenverhalten
134
Anthropomorphism
118
Concept of man
88
Menschenbild
88
anthropomorphism
68
Brand image
57
Markenimage
57
Beziehungsmarketing
49
Brand management
49
Markenführung
49
Relationship marketing
49
Artificial intelligence
42
Künstliche Intelligenz
36
Advertising effects
34
Brand
34
Markenartikel
34
Werbewirkung
34
Robot
31
Roboter
31
Dienstleistungsqualität
23
Emotion
23
Service quality
23
Brand anthropomorphism
22
Customer service
16
Personality psychology
16
Persönlichkeitspsychologie
16
artificial intelligence
14
Advertising
13
Customer satisfaction
13
Kundenservice
13
Kundenzufriedenheit
13
Werbung
13
Homo Oeconomicus
11
Homo economicus
11
Behavioral economics
10
Cognition
10
Kognition
10
Social Web
10
Social web
10
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Undetermined
225
Free
46
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Article
276
Book / Working Paper
58
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Article in journal
235
Aufsatz in Zeitschrift
235
Aufsatz im Buch
26
Book section
26
Hochschulschrift
11
research-article
8
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Arbeitspapier
6
Article
6
Aufsatzsammlung
5
Thesis
5
Lehrbuch
4
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Textbook
2
Conference Paper
1
Conference paper
1
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1
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1
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1
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1
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1
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English
275
German
55
French
2
Undetermined
2
Author
All
Kim, Sara
5
Mattila, Anna S.
5
Aggarwal, Pankaj
4
Chen, Rocky Peng
4
McGill, Ann L.
4
Back, Camila
3
Baek, Tae Hyun
3
Benlian, Alexander
3
Brendel, Alfred Benedikt
3
Conrad, Christian A.
3
Cui, Yuanyuan
3
Fan, Alei
3
Khandelwal, Utkal
3
Letheren, Kate
3
Morana, Stefan
3
Puzakova, Marina
3
Scott, Maura L.
3
Spann, Martin
3
Sung, Yongjun
3
Thaichon, Park
3
Van Esch, Patrick
3
Wan, Echo Wen
3
Yoon, Sukki
3
Adam, Martin
2
Ahn, Jungyong
2
Alabed, Amani
2
Alavi, Sascha
2
Bajpai, Naval
2
Belk, Russell W.
2
Bezençon, Valéry
2
Brandão, Amélia Maria Pinto da Cunha
2
Breitner, Michael H.
2
Buchenau, Peter
2
Chan, Eugene
2
Chan, Kimmy Wa
2
Chang, Chun-Tuan
2
Chang, Yaping
2
Chaturvedi, Rijul
2
Choi, Sungwoo
2
Delgado-Ballester, Elena
2
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Institution
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Springer Fachmedien Wiesbaden
4
Campus Verlag
2
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
2
Akademie für Politik und Zeitgeschehen
1
Carl von Ossietzky Universität Oldenburg
1
Duncker & Humblot
1
Erich-Schmidt-Verlag
1
Heinrich-Böll-Stiftung
1
Humboldt-Universität zu Berlin
1
Info 3 - Verlagsgesellschaft Brüll & Heisterkamp KG
1
Juventa Verlag
1
LIT Verlag
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Technische Universität Dresden
1
Universität Siegen
1
Université Paris-Dauphine (Paris IX)
1
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Journal of business research : JBR
24
Psychology & marketing
16
Journal of retailing and consumer services
13
International journal of hospitality management
12
Technological forecasting & social change : an international journal
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of the Academy of Marketing Science
7
Electronic markets : EM ; the international journal of electronic commerce and business media
6
European journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
The journal of brand management : an international journal
6
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Journal of hospitality marketing & management
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
International journal of advertising : the review of marketing communications
3
Journal of internet commerce
3
Journal of management information systems : JMIS
3
Journal of marketing
3
Journal of service research
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
European Journal of Marketing
2
European journal of marketing : EJM
2
IWI-Diskussionsbeiträge
2
Industrial Management & Data Systems
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of bank marketing
2
International review on public and non-profit marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
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Source
All
ECONIS (ZBW)
313
EconStor
8
Other ZBW resources
8
RePEc
2
USB Cologne (EcoSocSci)
2
BASE
1
Showing
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334
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71
When products come alive : interpersonal communication norms induce positive word of mouth for anthropomorphized products
Chen, Fangyuan
;
Sengupta, Jaideep
;
Zheng, Jianqing (Frank)
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
6
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10014314327
Saved in:
72
Brand
anthropomorphism
on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
73
Partners or opponents? : how mindset shapes consumers' attitude toward anthropomorphic artificial intelligence service robots
Han, Bing
;
Deng, Xun
;
Fan, Hua
- In:
Journal of service research
26
(
2023
)
3
,
pp. 441-458
Persistent link: https://www.econbiz.de/10014325998
Saved in:
74
The effect of implementing chatbot customer service on stock returns : an event study analysis
Fotheringham, Darima
;
Wiles, Michael A.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 802-822
Persistent link: https://www.econbiz.de/10014326648
Saved in:
75
The perceptual antecedents of brand
anthropomorphism
in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
76
Business types matter : new insights into the effects of anthropomorphic cues in AI chatbots
Youn, Kibum
;
Cho, Moonhee
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014333592
Saved in:
77
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and
anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Saved in:
78
Money in a "safe" place : money
anthropomorphism
increases saving behavior
Wang, Lili
;
Kim, Sara
;
Zhou, Xinyue
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014281903
Saved in:
79
The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types
Zhang, Yaqiong
;
Wang, Shifu
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014364537
Saved in:
80
The paradoxical role of humanness in aggression toward conversational agents
Brendel, Alfred Benedikt
;
Hildebrandt, Fabian
;
Dennis, Alan
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 883-913
Persistent link: https://www.econbiz.de/10014365178
Saved in:
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