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Search: subject:"behavioral targeting"
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Consumer behaviour
15
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15
Internet marketing
12
Online-Marketing
12
Advertising effects
9
Werbewirkung
9
behavioral targeting
9
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7
Behavioral targeting
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field experiments
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casinos
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endogeneity
3
marketing
3
nonrandom targeting
3
online advertising
3
promotions
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Auction theory
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Acharya, Anand
2
Hornbuckle, William J., IV.
2
Mishra, Ranjan
2
Misra, Sanjog
2
Nair, Harikesh
2
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1
Baye, Irina
1
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1
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1
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1
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1
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International Workshop on Data Mining in Marketing <15., 2019, New York, NY>
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
2
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research and applications
1
Information systems research : ISR
1
International Journal of Information Systems and Social Change (IJISSC)
1
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1
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ECONIS (ZBW)
20
Other ZBW resources
1
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1
Customer recognition and mobile geo-targeting
Baye, Irina
;
Hanspach, Philip
;
Reiz, Tim
;
Sapi, Geza
- In:
Review of industrial organization
64
(
2024
)
4
,
pp. 615-644
Persistent link: https://www.econbiz.de/10014546208
Saved in:
2
Who to show the ad to? :
behavioral
targeting
in Internet advertising
Xiong, Wei
;
Xiong, Ziyi
;
Tian, Tina
- In:
Journal of Internet and Digital Economics
2
(
2022
)
1
,
pp. 15-26
Purpose The performance of
behavioral
targeting
(BT) mainly relies on the effectiveness of user classification since …
Persistent link: https://www.econbiz.de/10014433761
Saved in:
3
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
4
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
5
Revisiting TAM2 in
behavioral
targeting
advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
6
Data mining in marketing : 15th International Workshop on Data Mining in Marketing, DMM 2019, New York, USA, July 19, 2019 : proceedings
Perner, Petra
(
ed.
)
-
International Workshop on Data Mining in Marketing …
-
2019
Persistent link: https://www.econbiz.de/10012430815
Saved in:
7
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
8
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
9
Online
behavioral
targeting
: are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
10
A note on the future of personalized pricing : cause for concern
Rest, Jean-Pierre van der
;
Sears, Alan M.
;
Miao, Li
; …
- In:
Journal of revenue and pricing management
19
(
2020
)
2
,
pp. 113-118
Persistent link: https://www.econbiz.de/10012297878
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